Product Update
Is Naturally Perfect Dolls Still in Business? (2026 Update)
Is Naturally Perfect Dolls from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Naturally Perfect Dolls today.
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Naturally Perfect Dolls started with a good origin story: a father who could not find a doll that looked like his daughters, so he and his wife built one themselves. That story carried the company through a Kickstarter, a Shark Tank appearance, and a rebrand, but it did not carry it to 2026. The company is closed, and the trail of what happened along the way is worth telling in full.
The Short Answer
No, Naturally Perfect Dolls is not still in business. The original website is gone, replaced by what now reads as a placeholder page offering to sell the domain itself, which is one of the clearer signs a brand has shut down for good. There is no current storefront, official or third party, where the dolls can be purchased.
The Shark Tank Pitch
Founders Jason and Angelica Sweeting appeared in Season 8, Episode 12, pitching dolls designed with features and skin tones representing children of color, a category the founders said their own daughters could not find on shelves. The company was based in Florida and had already run a Kickstarter campaign in 2015 that raised more than 84,000 dollars before the Shark Tank appearance, evidence the idea had real demand behind it before the sharks ever saw it.
On the show, the founders asked for 200,000 dollars in exchange for 20 percent of the company.
The Deal That Fell Apart
Daymond John offered 200,000 dollars for 30 percent equity, and the founders shook on it on camera. According to later reporting, the deal never actually closed once the cameras stopped rolling, reportedly due to a disagreement between the founders themselves rather than anything on Daymond's side. That is a less common failure mode than the usual due-diligence collapse, and it points to internal strain at the company well before the money problems started.
Even without the closed investment, the exposure worked in the short term. The company reportedly sold out of inventory in the immediate aftermath of the episode airing, which is the best possible outcome a small consumer brand can hope for from a single television appearance.
The Rebrand That Also Failed
Rather than staying in the doll category, the founders later announced an expansion and rebrand into a company called Mayzeepedia, with Daymond John himself confirming the pivot on social media. The new venture moved away from dolls entirely and toward multicultural action figures based on periodic table elements, called Epic Elements, launched through a new Kickstarter campaign.
That second Kickstarter also failed to gain the traction the first one had. Reporting on the aftermath describes customers who had ordered dolls under the original brand never receiving refunds once operations wound down, which is a serious mark against the company beyond simple business failure. By 2024, both the original Naturally Perfect Dolls brand and the Mayzeepedia rebrand had ceased operating.
The pivot from dolls to periodic-table-themed action figures was a bigger swing than it might sound. It meant abandoning the exact representation angle that had made the original Kickstarter and the Shark Tank pitch resonate in the first place, trading a proven emotional hook for an educational toy concept that had to build its own audience from scratch. That is a difficult transition for any small company to survive, and this one did not.
Naturally Perfect Dolls net worth in 2026
There is no credible net worth figure to report for Naturally Perfect Dolls in 2026, because the company does not operate. Whatever revenue it generated during its sellout period after the Shark Tank episode was never independently verified, and the failed Kickstarter and unrefunded orders under the Mayzeepedia name suggest the business was in financial distress well before it went fully dark. Any number attached to this brand today would be invented, so this article will not offer one.
Where Things Stand Now
Naturally Perfect Dolls pitched a genuinely needed product in Season 8, sold out after the episode aired, but never actually closed its on-air deal with Daymond John over a founder disagreement. A later rebrand into action figures under the Mayzeepedia name also failed, and customers were reportedly left without refunds when the company shut down.
If you came here hoping to buy one of the original dolls, there is nowhere left to do that. The company is closed, its domain is up for resale, and the honest verdict is that this is a Shark Tank story that ends in shutdown, not survival. Anyone still holding an unfulfilled order from the Mayzeepedia era is, based on available reporting, unlikely to see a refund at this point.
Where to buy Naturally Perfect Dolls
Still selling as of April 20, 2026. Check today's price and availability.
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See the full Naturally Perfect Dolls deal breakdown and term sheet →
