Product Update

Is Myself Belts Still in Business? (2026 Update)

Is Myself Belts from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.

Shark Tank Index TeamApril 19, 20266 min read

Talia Goldfarb built Myself Belts around one of those problems that seems tiny until you are the parent living it every morning: a toddler who wants to dress independently but cannot manage a real buckle. The St. Louis brand pitched in Season 6, and more than a decade later the belts are still on shelves, if you know where to look for them.

The Short Answer

Yes, Myself Belts is still in business in 2026. The company's own site is active with current inventory across toddler, girl, boy, school uniform, baseball, and adult belt lines, plus a clearance section and a live customer service phone line. That is a meaningfully different picture from some Shark Tank tracker sites, which have listed the company as closed.

It does not sell on Amazon. The direct website is the only place to buy, which is worth knowing before you go looking on a marketplace and come up empty.

The Shark Tank Pitch

Goldfarb pitched out of St. Louis, Missouri in Season 6, Episode 7, which aired October 31, 2014, in the Kids and Education category. She asked for 60,000 dollars for 10 percent equity, valuing the young company at 600,000 dollars.

The pitch was built around Velcro-style belts designed so young kids could actually work the buckle themselves, turning getting dressed from a fight into something a toddler could do solo.

The Deal That Got Done

Daymond John made the deal at 75,000 dollars for 25 percent equity, which lowered the implied valuation from Goldfarb's original ask down to 300,000 dollars. She got more cash than she asked for, but gave up a bigger share of the company to get it.

John later featured Myself Belts as a case study on his own blog, using the company as an example of what he calls the power of broke, the idea that founders with limited resources are often forced into the scrappy decisions that make a small business survive.

Myself Belts net worth in 2026

There is no audited or independently sourced net worth figure for Myself Belts, and given the conflicting reports floating around about whether the company is even still open, any specific dollar number would be a guess dressed up as fact. What can be verified directly is that the company's own website is live, showing current product inventory across multiple belt lines and clearance items, with a working customer service line and email.

That is a business signal worth more than a stale tracker-site listing. A company that maintains an active storefront, clearance inventory, and live customer support in 2026 is operating, even if its scale is modest. We are not going to attach a specific valuation to it because none exists in verifiable form.

Why the Conflicting Reports Exist

It is worth explaining the discrepancy rather than glossing over it. Some Shark Tank archive sites list Myself Belts as closed, likely reflecting a period when the company scaled back visibility or paused certain sales channels. Small, founder-run consumer brands like this one do not always issue public statements when they slow down or ramp back up, which leaves outdated listings uncorrected for years.

What settles the question is checking the primary source directly rather than relying on a secondhand tracker. The company's own site, with a current copyright year, live inventory across multiple belt categories, a clearance section, and working customer service contact information, is the most reliable signal available, and it points to an operating business.

Where Things Stand Now

Myself Belts pitched in Season 6 asking for 60,000 dollars for 10 percent, and Daymond John closed the deal at 75,000 dollars for 25 percent, valuing the company lower than Goldfarb's original number.

Despite some outdated trackers claiming the company folded, the brand's own site is actively selling belts for toddlers through adults, with a working phone line and customer service email. It has never sold on Amazon, so the direct site has always been the place to shop.

If you came here worried the company you remember from Season 6 was gone, the current evidence points the other way. Myself Belts is still taking orders.

Recorded pitch result

Recorded on-air deal

$75,000 recorded amount
25% equity
With Daymond John

These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.

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See the full Myself Belts pitch breakdown and reported terms →