Product Update
Is Mother/Poppi Still in Business? (2026 Update)
Is Mother/Poppi from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
Most beverage founders who walk into the Shark Tank wanting a big-name investor leave with a polite no and a fast-fading 60 seconds of airtime. The apple cider vinegar drink that went by the name Mother on Season 10 did not. It pulled an offer from one of the few investors in the room who has actually built and sold beverage brands for real money, and more than seven years after that taping, the product is still on the market. So the short answer to the question in the headline is yes. The longer answer is more interesting, because it gets at why some Tank companies survive and most do not.
The Deal on the Tank
The company appeared in Season 10, Episode 8, pitching Mother, an apple cider vinegar drink positioned in the functional wellness category that was heating up across the food and drink aisle at the time. The founders asked for 400,000 dollars in exchange for 10 percent of the business, which implied a valuation of 4 million dollars.
They got their money, but not at their number. The investor who bit was Rohan Oza, the guest shark known for his work scaling consumer brands like Vitaminwater and Smartwater before they were acquired. Oza put up the full 400,000 dollars the founders asked for, but he took 25 percent of the company rather than the 10 percent on offer. That is a meaningful dilution, and it tells you something about the negotiation. The founders walked in valuing the business at 4 million and walked out having effectively agreed to a valuation closer to 1.6 million.
For a young beverage brand, that trade can be worth making. Oza is not a generalist writing a check and disappearing. His value to a drink company sits in distribution relationships, retail buyer access, and brand positioning, the unglamorous machinery that decides whether a bottle ever reaches a cooler. Giving up extra equity to a shark who has personally taken beverage brands to acquisition is a different proposition than giving it up to a passive investor.
Why the Survival Matters
Beverages are one of the hardest categories to last in. The shelf is crowded, the margins are thin once you factor in cold chain and slotting fees, and the graveyard of Shark Tank drink pitches is deep. Plenty of brands that got deals on air never made it to a second production run. Functional wellness drinks in particular saw a wave of hype around apple cider vinegar and similar ingredients, and a lot of that wave has since receded.
Against that backdrop, the relevant fact is straightforward and verified: the product is still selling today, now under the Poppi name. That alone separates it from the majority of food and beverage companies that pass through the Tank. Staying on the market for years in a category this brutal is not a given, and it is the clearest signal available that the business found genuine traction rather than a one-time spike of post-episode curiosity.
Where to Find It Now
For anyone trying to actually buy the product, the distribution picture is worth understanding. The brand operates its own website, which is the most direct route to purchase and the channel where the company controls pricing, bundling, and whatever current lineup it is running. That is the standard playbook for a direct-to-consumer beverage brand that wants to own its customer relationship rather than rent it from a marketplace.
One notable absence: the product is not sold through Amazon. That is a deliberate choice as much as a circumstance. Some beverage brands stay off Amazon to protect margins, avoid third-party resellers undercutting their pricing, or keep tighter control over the cold chain and the unboxing experience. Whatever the reasoning, the practical takeaway for a shopper is simple. Do not go looking on Amazon and conclude the company folded when you cannot find it there. The official website is the place to start.
Strip away the speculation and the picture is clean. A Texas-rooted beverage brand walked into Season 10, secured a 400,000 dollar investment from Rohan Oza for a quarter of the company, and is still selling its product years later through its own site. In a category where most contestants are gone within a couple of years, simply still being here is the answer the headline was asking for.
Recorded pitch result
Recorded on-air deal
- $400,000 recorded amount
- 25% equity
- With Rohan Oza
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
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See the full Mother/Poppi pitch breakdown and reported terms →
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