Product Update
Is Lose 12 Inches Still in Business? (2026 Update)
Is Lose 12 Inches from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Lose 12 Inches today.
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Ryan Ehmann, who goes by Cowboy Ryan, pitched a heart rate monitor fitness program out of Loveland, Colorado, in Season 4, wrapped in a Western persona that made the pitch memorable even before Daymond John signed on. The program is still around today. It is just not called Lose 12 Inches anymore.
The Short Answer
Yes, in a sense. The original Lose 12 Inches program still exists and is still marketed on Cowboy Ryan's website as seen on Shark Tank, but the business has grown into a separate brand called Barre6, which now operates as the primary identity, including a physical gym location.
So the honest answer for anyone searching this exact name is that the product survived by evolving past its original branding rather than staying frozen as it was in Season 4.
The Shark Tank Pitch
Ehmann pitched in the Sports and Outdoors category on Season 4, Episode 19, built around a cowboy inspired workout program that paired exercise DVDs with heart rate monitor technology, promising results measured in inches lost rather than pounds. He asked for 120,000 dollars for 25 percent of the company, valuing the business at 480,000 dollars.
The heart rate monitor component was the more technically interesting part of the pitch, since it let Ehmann make a data-backed claim about calorie burn during the workouts rather than relying purely on before-and-after testimonials, which was still a relatively novel angle for an at-home fitness DVD program in 2013.
The Deal That Got Done
Daymond John made the deal, funding 125,000 dollars for the 25 percent Ehmann offered, slightly more money than the original ask at the same equity split. John's background in apparel and lifestyle branding made him a logical partner for a founder whose entire pitch leaned on personal brand as much as the workout content itself.
That branding instinct paid off. Rather than staying locked into the original DVD and monitor format, Ehmann eventually built out Barre6, a distinct brand and workout method, and opened a physical studio in Merrick, New York, around 2021, expanding from an online program into an in person business.
Lose 12 Inches net worth in 2026
Recent Shark Tank tracker coverage puts the net worth of the rebranded business, now operating primarily as Barre6, at around 1.6 million dollars as of 2025 reporting. That figure should be read as a third party estimate rather than an audited company valuation, since Ehmann's businesses do not publish financial statements.
The 1.6 million dollar estimate is a meaningful jump from the 480,000 dollar valuation implied by the original 2013 pitch, and it lines up with the visible growth from a single DVD program into a branded studio business, but it remains an outside estimate, not a confirmed number.
Where Things Stand Now
Ehmann asked for 120,000 dollars at a 480,000 dollar valuation, took Daymond John's offer of 125,000 dollars at 25 percent, and spent the following decade building the original concept into Barre6, complete with a physical gym location in Merrick, New York, that was still operating as of 2023 reporting. The original Lose 12 Inches program content is still marketed on his site under the Shark Tank banner, even as the primary brand identity has shifted.
If you are looking for the exact program from that Season 4 episode, it still exists in updated form, folded into a business that has grown well past its original name.
The shift from Lose 12 Inches to Barre6 is a useful case study in how a Shark Tank company can technically still exist without existing in the form viewers saw on air. Someone searching only for the original name might reasonably conclude the company vanished, when the more accurate read is that Ehmann built a bigger business around the same core fitness philosophy and changed the branding to match its growth into a physical studio.
The single-location build-out of Barre6 in Merrick, New York, rather than a rapid multi-city franchise expansion, also fits a pattern common among Shark Tank fitness pitches that survive long term: growing deliberately around one strong local market rather than overextending into a national footprint the underlying business cannot yet support.
Where to buy Lose 12 Inches
Still selling as of April 12, 2026. Check today's price and availability.
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See the full Lose 12 Inches deal breakdown and term sheet →
