Lose 12 Inches
DealLose 12 - Fitness Programs
Lose 12 Inches is a lose 12 - fitness programs that got its big break on Shark Tank in Season 4, and convinced Daymond John to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Shark Tank products rebrand or sell under a parent company. The button above searches current Lose 12 Inches listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $120K
- Asked for
- 25%
- Offered equity
- $480K
- Sought valuation
- $125K
- Deal amount
- 25%
- Deal equity
- $500K
- Deal valuation
Founder Ryan "Cowboy" Ehmann stepped onto the carpet in Season 4, Episode 19 in the episode that aired March 8, 2013, bringing their Loveland, CO business with them. Lose 12 Inches, the lose 12 - fitness programs, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $120,000 for 25% of the company, an implied valuation of $480K.
Daymond John made the deal at $125,000 for 25% equity. The deal valued the company at $500K.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Is Lose 12 Inches still in business?
Read our 2026 update on where the company is now.
Sold on Lose 12 Inches?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Lose 12 Inches?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Lose 12 Inches get a deal on Shark Tank?
Yes. Lose 12 Inches closed a deal for $125,000 in exchange for 25% equity, with Daymond John.
Which shark invested in Lose 12 Inches?
Daymond John invested in Lose 12 Inches ($125,000 total as aired).
What season of Shark Tank was Lose 12 Inches on?
Lose 12 Inches appeared in Season 4, Episode 19, which aired March 8, 2013.
How much was Lose 12 Inches asking for on Shark Tank?
The founders asked for $120,000 for 25% of the company, a $480K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
