Product Update
Is Lit Handlers Still in Business? (2026 Update)
Is Lit Handlers from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Lit Handlers today.
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Lit Handlers set out to fix a small but universal annoyance, holding a cold can or bottle without your hand going numb or the drink getting warm from your grip. Founder Destiny Padgett built an insulated neoprene sleeve with a handle and a small storage pocket to solve it, and turned a two shark bidding situation into a deal with Daymond John back in Season 12. If you are searching for this product by its original name today, there is a naming wrinkle worth knowing about before you go looking for it.
The Short Answer
Yes, Lit Handlers is still in business, but you will not find it under that name much longer, if you can still find it at all. The company successfully rebranded to Drink Handlers, and continues operating as an active ecommerce business under that new name.
So the product itself never went anywhere. The brand identity around it changed, which is a distinction worth making clear for anyone trying to track down the exact same koozie they saw on the original episode.
The Shark Tank Pitch
Lit Handlers pitched in Season 12. Padgett asked for 200,000 dollars for 10 percent equity, a 2 million dollar valuation, for an insulated koozie built with a carrying handle and a small pocket sized for a phone or a key, designed to work with cans, bottles, and tumblers alike.
The Deal That Got Done
Both Daymond John and Kevin O'Leary made competing offers, each at 200,000 dollars. O'Leary wanted 25 percent equity outright. John also opened at 25 percent, but moved when Padgett countered, ultimately settling at 20 percent. The deal formally closed in May 2021, several months after the episode itself aired, reflecting the real gap that often exists between a televised handshake and the paperwork actually getting finalized.
Landing John over O'Leary on nearly identical terms came down to Padgett's negotiating on the equity split, and John's background building a consumer apparel and accessories empire made him a natural fit for a small, brandable lifestyle product like an insulated koozie with a handle.
Why the Company Changed Its Name
The most notable post show development here is not a shutdown or a pivot in the product itself, it is a rebrand. At some point after the deal closed, the company moved from Lit Handlers to Drink Handlers, a shift that likely reflects a broader, more universally understood name for a product whose core appeal, and target customer, extends well past whatever connotation the word Lit carried.
Under the new name, the business has kept growing rather than starting over from scratch. The partnership with Daymond John reportedly helped expand the product line and widen the customer base, exactly the kind of retail and marketing muscle a small accessories brand needs to move past a single hero product and add new colorways, sizes, and seasonal designs without losing the core customer who bought in during the original Shark Tank run.
Lit Handlers net worth in 2026
There is no independently audited, current net worth figure available for Lit Handlers or its rebranded successor, Drink Handlers. As a small, privately held ecommerce business, it does not publicly disclose revenue, and Shark Tank tracking sites have not published a specific, sourced dollar estimate for this company.
What can be said with confidence is that the company is still selling actively across multiple channels years after its deal closed, which is itself a meaningful positive signal relative to the many Shark Tank koozie and drinkware pitches that quietly disappeared. A specific valuation claim beyond that would not be honest to include.
Where Things Stand Now
Lit Handlers pitched in Season 12, fielded competing offers from Daymond John and Kevin O'Leary, and closed with John at 200,000 dollars for 20 percent equity in May 2021. Sometime after that, the company rebranded to Drink Handlers, a name change rather than a shutdown.
As of 2026, the business is active and sells through its own website, Amazon, and Etsy. If you are hunting for Lit Handlers specifically and coming up empty, search Drink Handlers instead, it is the same company and largely the same product under a new name.
Where to buy Lit Handlers
Still selling as of April 10, 2026. Check today's price and availability.
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See the full Lit Handlers deal breakdown and term sheet →
