Lit Handlers
DealDrink koozies with a handle
Lit Handlers is a drink koozies with a handle that got its big break on Shark Tank in Season 12, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
Founder Destiny Padgett stepped onto the carpet in Season 12, Episode 25 in the episode that aired May 21, 2021. Lit Handlers, the drink koozies with a handle, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Daymond John made the deal at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Lit Handlers still in business?
Read our 2026 update on where the company is now.
Sold on Lit Handlers?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Lit Handlers?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Lit Handlers get a deal on Shark Tank?
Yes. Lit Handlers closed a deal for $200,000 in exchange for 20% equity, with Daymond John.
Which shark invested in Lit Handlers?
Daymond John invested in Lit Handlers ($200,000 total as aired).
What season of Shark Tank was Lit Handlers on?
Lit Handlers appeared in Season 12, Episode 25, which aired May 21, 2021.
How much was Lit Handlers asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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