Product Update
Is LiddUp Still in Business? (2026 Update)
Is LiddUp from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy LiddUp today.
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LiddUp built a cooler with built in LED lighting so campers and tailgaters could actually see what they were reaching for after dark, a genuinely clever fix for a real annoyance. It is also one of the older pitches on this list, going back to Season 4, and the years since have not been kind to the company.
The Short Answer
No, LiddUp is not still in business. Multiple Shark Tank tracking sites independently confirm the company shut down, and its own website and online sales presence were gone by around 2021. There is no current storefront, no live Amazon listing, and no active company to buy from.
The Shark Tank Pitch
LiddUp appeared in Season 4, Episode 21, pitching out of Las Vegas, Nevada, in the food and drink category as a novelty cooler product. Founders Jayson Sandberg and Taylor Guiazdon asked for 100,000 dollars for 10 percent of the company.
The Deal That Got Done
Kevin O'Leary made the deal, and true to form, he did not simply match the ask. He agreed to the full 100,000 dollars but took 33 percent equity instead of the 10 percent on the table, more than tripling his ownership stake compared to what the founders originally offered.
That kind of jump is a classic O'Leary negotiation, and it meant the founders gave up a much larger share of their company than they walked in expecting to. For a small accessory brand, that much diluted ownership leaves less room for error if the business hits any bumps scaling production.
What Actually Happened After the Deal
The post show record for LiddUp shows some real early momentum. Coverage from around September 2014 describes LiddUp entering a strategic partnership with cooler giant Igloo, a genuinely significant retail relationship for a small company that had just come off a Shark Tank appearance. That kind of partnership is exactly the outcome founders hope for when they take a deal like O'Leary's.
It did not last. By roughly 2021, the company's website and online sales presence had disappeared entirely, according to Shark Tank tracking archives. The gap between the 2014 Igloo partnership and the 2021 disappearance suggests a slow wind down rather than a sudden collapse, though the specific manufacturing or financial pressures behind that decline are not detailed in the available record.
LiddUp net worth in 2026
LiddUp has no current net worth to report. The company is defunct, its website is offline, and there is no active revenue to estimate a valuation from. Any net worth figure attached to LiddUp today would describe a business that no longer exists.
That is a meaningful shift from where the company stood after the 2014 Igloo partnership, when it looked like a genuine post-Shark Tank success story in progress. It is a reminder that an early distribution win, even a real one with a major retail name, does not guarantee long term survival for a single-product accessory company competing against much larger cooler brands on price and shelf space.
The Lesson in LiddUp's Timeline
There is roughly a seven year gap between the Igloo partnership announcement in 2014 and the point where trackers confirm the site and sales presence had vanished, sometime around 2021. That is a long enough window that the ending was almost certainly a slow decline in orders and retail interest rather than one bad quarter or a single failed relaunch. Small accessory brands built around one clever feature, in this case the built in LED lighting, are especially vulnerable to bigger cooler manufacturers simply copying the idea and offering it at a lower price point once it proves popular, and that kind of competitive erosion tends to show up as exactly this pattern: real early wins followed by a gradual fade rather than a dramatic collapse.
Where Things Stand Now
LiddUp closed a 100,000 dollar deal with Kevin O'Leary at 33 percent equity in Season 4, landed a real partnership with Igloo the following year, and then quietly disappeared from the market by around 2021.
If you found this page hoping to buy a LiddUp cooler today, the honest answer is that you cannot. The brand is gone, and the Igloo partnership from a decade ago is the high point of a story that ultimately did not survive.
Where to buy LiddUp
Still selling as of April 8, 2026. Check today's price and availability.
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See the full LiddUp deal breakdown and term sheet →
