LiddUp
DealCoolers - Novelties
Best known from its Shark Tank appearance, LiddUp is a coolers - novelties in Season 4, and convinced Kevin O'Leary to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see LiddUp's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 33%
- Deal equity
- $303K
- Deal valuation
Taylor Gwiazdon and Jayson Sandberg walked into the Tank in Season 4, Episode 21 in the episode that aired April 5, 2013, bringing their Las Vegas, NV business with them. LiddUp, the coolers - novelties, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.
Kevin O'Leary made the deal at $100,000 for 33% equity. That priced the company at $303K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
LiddUp was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is LiddUp still in business?
Read our 2026 update on where the company is now.
Sold on LiddUp?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy LiddUp?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did LiddUp get a deal on Shark Tank?
Yes. LiddUp closed a deal for $100,000 in exchange for 33% equity, with Kevin O'Leary.
Which shark invested in LiddUp?
Kevin O'Leary invested in LiddUp ($100,000 total as aired).
What season of Shark Tank was LiddUp on?
LiddUp appeared in Season 4, Episode 21, which aired April 5, 2013.
How much was LiddUp asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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