Product Update
Is Jackson's Honest Still in Business? (2026 Update)
Is Jackson's Honest from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Jackson's Honest today.
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Scott and Megan Reamer built a snack company around their son Jackson's rare genetic condition, which is managed with a high-fat diet, and turned that personal problem into chips cooked in coconut oil. A decade after Shark Tank, that company is one of the strongest growth stories in this whole pool.
Where a lot of Shark Tank food brands stall out at a few hundred grocery stores, Jackson's Honest kept compounding, and the reason traces back to how specific and defensible the original product idea was.
The Short Answer
Yes, Jackson's Honest is still in business, thriving, and sold nationwide. The brand has since simplified its name to Jackson's and runs its own direct site, and while it is not listed as an Amazon seller in the underlying fact record, it does not need Amazon given how far its retail footprint has spread.
This is not a company that survived. It is one that expanded aggressively.
The Shark Tank Pitch
The Reamers pitched Jackson's Honest in Season 9, Episode 2, from Colorado, asking for one point two million dollars for five percent equity. Their product was a line of chips and tortilla chips made with coconut oil instead of the seed and vegetable oils used by most mainstream snack brands, a choice rooted directly in managing their son Jackson's medical condition through diet.
The origin story gave the pitch an authenticity that is hard to manufacture, a founder-family need that became the entire premise of the product line. That kind of personal, medically grounded backstory tends to resonate especially well with sharks who have built their own careers on consumer trust, which is likely part of why Rohan Oza in particular gravitated toward the deal.
The Deal That Got Done
Rohan Oza, the guest shark known for building consumer packaged goods brands, offered the full one point two million dollars the Reamers asked for, but took fifteen percent equity instead of the five percent on the table. They accepted, and Oza's background in scaling snack and beverage brands made him a natural strategic partner for what came next.
That trade, giving up more equity for the same capital, is common when a shark brings distribution expertise a founder specifically needs, and coconut oil snacks needed real retail relationships to break out of the natural foods aisle.
Jackson's Honest net worth in 2026
Shark Tank tracking coverage reports Jackson's Honest generating more than twenty million dollars in annual revenue as of 2024, with year over year growth reported at around two hundred fifty percent during its expansion phase. There is no separately audited net worth figure published for the privately held company, so the twenty million dollar-plus revenue figure is the most solid, sourced number available, not a formal valuation.
That distinction matters: revenue and net worth are not the same thing, and this article is reporting the revenue figure specifically because it is the one that is actually sourced.
Where Things Stand Now
The company opened its own production facility in Wisconsin capable of producing one hundred ten bags of chips per minute, a major step up from co-packing, and expanded distribution to every Whole Foods location nationwide along with more than ten thousand other stores.
The product line has also evolved. The brand, now going by the shorter name Jackson's, has narrowed its coconut oil formulation specifically to its sweet potato chips, while shifting the rest of its snack lineup to avocado oil, a refinement of the original coconut oil positioning rather than an abandonment of it.
Nine years removed from the pitch, Jackson's Honest is a clear survivor and a genuine growth story, built on a founder story about one child's health condition that scaled into a national snack brand carried in tens of thousands of stores.
The company's willingness to refine its own formula, splitting oils by product line rather than clinging to a single coconut oil identity across everything, also suggests a business run by people paying close attention to cost, taste, and manufacturing tradeoffs rather than one coasting on its origin story alone.
Where to buy Jackson's Honest
Still selling as of April 1, 2026. Check today's price and availability.
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See the full Jackson's Honest deal breakdown and term sheet →
