Jackson's Honest
Dealsnack foods made with coconut oil
Jackson's Honest is a snack foods made with coconut oil that got its big break on Shark Tank in Season 9, and convinced Rohan Oza to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Shark Tank products rebrand or sell under a parent company. The button above searches current Jackson's Honest listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $1.3M
- Asked for
- 5%
- Offered equity
- $25M
- Sought valuation
- $1.3M
- Deal amount
- 15%
- Deal equity
- $8.3M
- Deal valuation
The team stepped onto the carpet in Season 9, Episode 2 in the episode that aired October 1, 2017. Jackson's Honest, the snack foods made with coconut oil, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $1,250,000 for 5% of the company, an implied valuation of $25M.
Rohan Oza made the deal at $1,250,000 for 15% equity. That priced the company at $8.3M, a haircut from the $25M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 9 saw 96 pitches, and 65 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Jackson's Honest still in business?
Read our 2026 update on where the company is now.
Sold on Jackson's Honest?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Jackson's Honest?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Jackson's Honest get a deal on Shark Tank?
Yes. Jackson's Honest closed a deal for $1,250,000 in exchange for 15% equity, with Rohan Oza.
Which shark invested in Jackson's Honest?
Rohan Oza invested in Jackson's Honest ($1,250,000 total as aired).
What season of Shark Tank was Jackson's Honest on?
Jackson's Honest appeared in Season 9, Episode 2, which aired October 1, 2017.
How much was Jackson's Honest asking for on Shark Tank?
The founders asked for $1,250,000 for 5% of the company, a $25M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
