Product Update
Is Insta Fire Still in Business? (2026 Update)
Is Insta Fire from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Insta Fire today.
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Insta Fire makes a fire starter that lights even wet wood without the chemical smell of lighter fluid, and it walked out of the Tank with two sharks on board instead of one. A decade later, that double deal has aged into one of the steadier success stories in the show's catalog.
The Short Answer
Yes, Insta Fire is still in business, and it has grown well past the scrappy Utah startup that pitched in Season 7. The product is available both on Amazon and directly through the company's own website, in pack sizes built for camping, hiking, and emergency preparedness kits.
Retail distribution now includes Target, Walmart, and The Home Depot, which is the kind of shelf presence most Shark Tank companies pitch for and never actually land.
The Shark Tank Pitch
Insta Fire pitched in Season 7, Episode 19, built around a fire starter product designed to use less harsh chemicals than the lighter fluid and starter logs already on the market. The founders asked for 300,000 dollars for 10 percent of the company.
The University of Utah's Lassonde Entrepreneur Institute has pointed to Insta Fire as one of its notable startup successes to come out of the show, a signal of the company's roots in the Utah entrepreneurial scene. The pitch centered on a real practical gap, lighter fluid and starter logs work poorly on wet or green wood, while Insta Fire's formula was built to ignite even damp material, a genuinely useful edge for campers and preppers alike.
The Deal That Actually Closed
Mark Cuban and Lori Greiner teamed up on this one, offering the full 300,000 dollars for 30 percent equity, a bigger equity stake than the founders originally offered but a deal that, unlike several others on this list, actually closed and funded.
Having two sharks with very different networks, Cuban's business scaling instincts and Greiner's retail and QVC relationships, gave Insta Fire access to more doors than a single investor could have opened alone. A company selling a low cost, repeat purchase consumable like a fire starter puck benefits enormously from Greiner's retail buyer relationships specifically, since getting an endcap or a shelf placement at a big box chain is often the difference between a niche outdoor brand and a mainstream one.
From a Single Product to a Retail Fixture
The years after the episode aired were about expanding shelf space more than expanding the product line. Insta Fire secured placement in Target, Walmart, and The Home Depot, a trio of retailers that between them cover most of the ways an American household would encounter a fire starter product in a physical store.
By 2022, the company had grown to more than 4 million dollars in yearly revenue, and it has continued broadening its lineup beyond the original fire starter pucks since then, building a loyal customer base among campers, preppers, and outdoor recreation buyers. Landing in emergency preparedness kits specifically has given the brand a second, less seasonal customer base beyond weekend campers, since disaster readiness buying does not follow the same summer camping season spikes that a purely recreational fire starter brand would depend on.
Insta Fire net worth in 2026
Shark Tank tracking sites put Insta Fire's estimated net worth at roughly 7.5 million dollars, a figure built off the company's reported revenue growth since the Season 7 deal closed in 2016. That estimate is not an audited company valuation, but it is grounded in verifiable retail expansion and the 4 million dollar plus revenue figure reported by 2022.
Treat the 7.5 million dollar figure as a tracking site estimate rather than a confirmed number from the company itself, but it is directionally consistent with a business that landed shelf space at three major national retailers.
Where Things Stand Now
Insta Fire asked for 300,000 dollars in Season 7 out of Utah and got it, along with two sharks instead of one, when Mark Cuban and Lori Greiner combined for 30 percent equity. That deal closed and funded, and the company used it to land placement in Target, Walmart, and The Home Depot.
If you found this page wondering whether the fire starter with two sharks behind it made it, the answer is a clear yes. Insta Fire is thriving, sold both online and in three major retail chains, with revenue that had already crossed 4 million dollars a year by 2022 and an estimated net worth north of 7 million dollars today.
Where to buy Insta Fire
Still selling as of March 30, 2026. Check today's price and availability.
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See the full Insta Fire deal breakdown and term sheet →
