Insta Fire

Name: Insta Fire
Availability: InStock

Deal

fire starter product with less chemicals

Season 7 · Ep 19 Home & LifestyleAired February 21, 2016

Best known from its Shark Tank appearance, Insta Fire is a fire starter product with less chemicals in Season 7, and convinced Mark Cuban and Lori Greiner to invest.

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From the show

The Shark Tank pitch

$300K
Asked for: 10%
Offered equity: $3M
Sought valuation: $300K
Deal amount: 30%
Deal equity: $1M
Deal valuation

The founders walked into the Tank in Season 7, Episode 19 in the episode that aired February 21, 2016. Insta Fire, the fire starter product with less chemicals, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $300,000 for a 10% stake, which valued the company at $3M.

Mark Cuban and Lori Greiner teamed up at $300,000 for 30% equity. That priced the company at $1M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.

Insta Fire was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

Mark Cuban$150K Lori Greiner$150K

Is Insta Fire still in business?

Read our 2026 update on where the company is now.

Sold on Insta Fire?

Check today's price and availability before it swims away.

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Frequently asked questions

Where can I buy Insta Fire?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Insta Fire get a deal on Shark Tank?

Yes. Insta Fire closed a deal for $300,000 in exchange for 30% equity, with Mark Cuban and Lori Greiner.

Which shark invested in Insta Fire?

Mark Cuban and Lori Greiner invested in Insta Fire ($300,000 total as aired).

What season of Shark Tank was Insta Fire on?

Insta Fire appeared in Season 7, Episode 19, which aired February 21, 2016.

How much was Insta Fire asking for on Shark Tank?

The founders asked for $300,000 for 10% of the company, a $3M valuation.

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