Product Update
Is Innovation Pet Still in Business? (2026 Update)
Is Innovation Pet from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Innovation Pet today.
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Innovation Pet pitched a line of modular pet toys and houses on Shark Tank back when the show was still finding its footing in Season 7, and the company's story has a much harder ending than most of the products that land deals with Kevin O'Leary: it filed for bankruptcy and shut down.
The Short Answer
No, Innovation Pet is not still in business. Multiple Shark Tank tracking sources confirm the company declared bankruptcy in 2020 and is no longer active. There is no official website or retail presence for the brand today. If you are looking to buy the interactive and modular pet products the company pitched, they are not available anywhere, new or otherwise, through any authorized retailer.
The Shark Tank Pitch
Founders Tim Taft and Victoria Coopman pitched Innovation Pet in Season 7, Episode 21, in the Pet Products category, describing a modular line of toys, houses, and accessories for pets. The company came in with products already placed in pet retail stores and big box chains, which is a stronger starting position than most Shark Tank pitches, and asked for 250,000 dollars for 5 percent of the business.
The Deal That Got Done
Kevin O'Leary closed a deal for the full 250,000 dollars asked, taking 12.5 percent equity, more than double the 5 percent originally on the table. That kind of gap between the ask and the final equity is typical of O'Leary's negotiating style, and the founders accepted the tradeoff to get the capital and his backing behind their existing retail placements.
What Went Wrong After the Deal
Getting products into pet retail stores before you even walk into the Tank is usually a good sign, and for a while it looked like Innovation Pet had a real head start. That did not translate into a durable business. By 2020, the company had filed for bankruptcy, and reporting from Shark Tank tracking sites indicates all of its assets were auctioned off as part of the closure.
The company's website and any retail listings have since disappeared entirely, which is a further sign this was not a quiet wind down that left a smaller footprint behind, it was a full shutdown with no successor brand or relaunch under a new name. Pet products is a brutally competitive category with constant pressure from big box private labels and low cost overseas manufacturers, and a modular toy and house line without a dominant retail anchor is exactly the kind of business that can get squeezed out.
Innovation Pet net worth in 2026
There is no ambiguity to soften here. With the company bankrupt and its assets liquidated in 2020, tracking sites list the current net worth of Innovation Pet as zero. There is no revenue to estimate a valuation from, no operating entity to attach a number to, and no indication any successor company retained the brand or products.
This is a useful case for understanding why the site's own still selling flag cannot be trusted at face value. Innovation Pet is exactly the kind of company that can sit in a database marked active for years after it has actually closed, simply because nobody updates the record. The bankruptcy filing and asset auction are the kind of concrete, dated events that settle the question, and they point firmly to zero, not to some undisclosed private valuation.
Where Things Stand Now
Innovation Pet is closed. The Season 7 deal with Kevin O'Leary for 250,000 dollars at 12.5 percent equity did close at the time, and the company operated for several years afterward with product in national pet retailers, but it could not survive as a standalone business and filed for bankruptcy in 2020. If you found this page looking for where to buy the products, the honest answer is nowhere. The company no longer exists.
It is worth remembering that a strong pre-show retail footprint, which Innovation Pet clearly had, is not the same as a durable business model. Pet accessories are a category where private label competition from big retailers can undercut an independent brand's margins quickly, and that appears to be roughly what happened here over the five years between the episode and the bankruptcy filing.
Where to buy Innovation Pet
Still selling as of March 30, 2026. Check today's price and availability.
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See the full Innovation Pet deal breakdown and term sheet →
