Innovation Pet
Dealline of pet toys, houses, and accessories
Best known from its Shark Tank appearance, Innovation Pet is a line of pet toys, houses, and accessories in Season 7, and convinced Kevin O'Leary to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Innovation Pet's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
- $250K
- Deal amount
- 12.5%
- Deal equity
- $2M
- Deal valuation
The founders walked into the Tank in Season 7, Episode 21 in the episode that aired March 11, 2016. Innovation Pet, the line of pet toys, houses, and accessories, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 5% stake, which valued the company at $5M.
Kevin O'Leary made the deal at $250,000 for 12.5% equity. That priced the company at $2M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Innovation Pet was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
Is Innovation Pet still in business?
Read our 2026 update on where the company is now.
Sold on Innovation Pet?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Innovation Pet?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Innovation Pet get a deal on Shark Tank?
Yes. Innovation Pet closed a deal for $250,000 in exchange for 12.5% equity, with Kevin O'Leary.
Which shark invested in Innovation Pet?
Kevin O'Leary invested in Innovation Pet ($250,000 total as aired).
What season of Shark Tank was Innovation Pet on?
Innovation Pet appeared in Season 7, Episode 21, which aired March 11, 2016.
How much was Innovation Pet asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
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