Product Update
Is Heart Pup Still in Business? (2026 Update)
Is Heart Pup from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Heart Pup today.
As an Amazon Associate I earn from qualifying purchases.
Anastasia Balyura walked into the Tank in 2014 with her Chihuahua Trixie and a designer dog carrier brand called Heart Pup, aimed at urban pet owners who wanted their dog's gear to look less like a plastic crate and more like a fashion accessory. A decade later, the brand is still around, but the reviews tell a more complicated story than the sales numbers alone.
The Short Answer
Heart Pup is still in business in 2026. The company sells through its own website plus Amazon and Etsy, and it has built out relationships with pet retailers beyond direct-to-consumer sales.
It is worth being straight about the customer sentiment side of this, though. Heart Pup's rating on the Shark Tank Shopper review aggregator sits at a rough 2.41 out of 5 stars, a number that does not match the brand's growth narrative and is worth knowing before you buy.
The Shark Tank Pitch
Heart Pup's episode aired October 3, 2014, in Season 6, Episode 3, with Balyura pitching out of Los Angeles, California. She asked for 25,000 dollars for 10 percent equity, a modest ask valuing the young company at 250,000 dollars.
The pitch leaned on the urban pet-owner market Daymond John had built much of his own brand around, fashion-forward accessories for a demographic that treats a dog carrier the same way it treats a handbag.
The Deal That Got Done
Daymond countered hard. Instead of the 25,000 dollars for 10 percent Balyura asked for, he offered double the money, 50,000 dollars, for 40 percent equity, which valued the company at only 125,000 dollars, half of her original ask valuation. Balyura took the deal anyway.
That is a steep trade: more cash up front in exchange for giving up four times the equity share originally offered, at a lower implied company value. It is the kind of deal that can work out fine if the extra capital fuels real growth, which is exactly what the founder was betting on with Daymond's retail and fashion network behind her.
Growth Numbers Against Mixed Reviews
Post-show, Heart Pup expanded its product line and made a public push toward eco-friendly materials, changes aimed at keeping the brand relevant as sustainability became a bigger factor in pet product purchasing. By March 2023, the company was reportedly doing around 500,000 dollars in yearly sales, a real jump from a 250,000-dollar pre-show valuation nine years earlier.
That is the growth side of the story. The other side is that Shark Tank Shopper's aggregated customer reviews put Heart Pup at 2.41 out of 5 stars, a rating that suggests a meaningful share of buyers have had a rough experience with sizing, durability, or service. A company can grow its top-line revenue while still accumulating a rough review record, and both things appear to be true here at once. Anyone buying should weigh the sales growth against that review pattern rather than assuming one confirms the other.
Heart Pup net worth in 2026
One Shark Tank tracking source estimates Heart Pup's valuation at around 321,000 dollars as of 2024, alongside a reported annual growth rate near 10 percent. That figure is not independently audited and should be read as a directional estimate from a fan-run tracker rather than a confirmed company valuation.
There is no official, company-disclosed net worth figure for Heart Pup or for Anastasia Balyura individually as of 2026. Given the reported 500,000 dollars in 2023 sales against a roughly 321,000-dollar 2024 valuation estimate, the numbers floating around are inconsistent with each other, which is itself a sign that no one has a precise, verified handle on this company's finances. Treat any specific figure with real skepticism.
Where Things Stand Now
Heart Pup pitched in Season 6 out of Los Angeles, asked for 25,000 dollars for 10 percent, and ended up taking Daymond John's counter of 50,000 dollars for 40 percent instead.
A decade later, the brand is still selling across its own site, Amazon, and Etsy, with reported sales growth into the hundreds of thousands of dollars annually, but a customer review score that has not kept pace with that growth. It is still in business, still expanding its product line, and still a mixed bag depending on which data point you weigh more heavily.
Where to buy Heart Pup
Still selling as of March 22, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Heart Pup deal breakdown and term sheet →
