Heart Pup
DealPet Products
Heart Pup, the pet products, landed on the national radar after pitching the sharks in Season 6, and convinced Daymond John to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Heart Pup.
From the show
The Shark Tank pitch
- $25K
- Asked for
- 10%
- Offered equity
- $250K
- Sought valuation
- $50K
- Deal amount
- 40%
- Deal equity
- $125K
- Deal valuation
Anastasia Heart faced the sharks in Season 6, Episode 3 in the episode that aired October 3, 2014, bringing their Los Angeles, CA business with them. Heart Pup, the pet products, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
They came in asking $25,000 in exchange for 10% equity, putting a $250K valuation on the business.
Daymond John made the deal at $50,000 for 40% equity. That priced the company at $125K, a haircut from the $250K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 6, 66 of 116 pitches ended in a handshake. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
Is Heart Pup still in business?
Read our 2026 update on where the company is now.
Sold on Heart Pup?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Heart Pup?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Heart Pup get a deal on Shark Tank?
Yes. Heart Pup closed a deal for $50,000 in exchange for 40% equity, with Daymond John.
Which shark invested in Heart Pup?
Daymond John invested in Heart Pup ($50,000 total as aired).
What season of Shark Tank was Heart Pup on?
Heart Pup appeared in Season 6, Episode 3, which aired October 3, 2014.
How much was Heart Pup asking for on Shark Tank?
The founders asked for $25,000 for 10% of the company, a $250K valuation.
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