Product Update
Is Gently Soap Still in Business? (2026 Update)
Is Gently Soap from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Gently Soap today.
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Kristen Dunning built Gently Soap around a problem she understood personally: most bar soap on the market is rough on eczema-prone and sensitive skin, and the essential oils marketed as natural alternatives can be just as irritating. Her fix used organic, US farm-grown herbs instead. Candace Nelson backed the idea on Shark Tank, and years later Gently Soap has picked up recognition well beyond the show itself.
The Short Answer
Gently Soap is still in business and, by the evidence available, doing well. The company sells directly through gentlysoap.com, and the site shows customer reviews dated as recently as July 2026, which is about as current a signal of active operations as this kind of research turns up.
The brand has also collected a notable amount of outside recognition since its Shark Tank appearance. It has been featured on ABC World News Tonight and Good Morning America, was named to Oprah's 2024 Favorite Things list, and won a 2025 O-Ward for Best Bar Soap For Sensitive Skin. That is a meaningfully bigger media footprint than most Shark Tank alumni build in the years after their episode airs, and it spans nearly a decade of continued relevance rather than a single burst of coverage tied to the original broadcast.
The current catalog has also grown past a single bar soap. Gently Soap now sells shampoo bars alongside its original bath bars, in scent lines including Greenhouse Dreams, Breathe and Bloom, Treasures of The Sun, Sense of ReLeaf, and Wells of Wisdom, plus bath boxes and accessories built around the same organic, farm-grown herb approach Dunning started with.
The Shark Tank Pitch
Gently Soap appeared in Season 15, Episode 1, pitched in the Home and Lifestyle category out of Athens, Georgia. Dunning asked the panel for 75,000 dollars in exchange for 10 percent of the company, valuing the business at 750,000 dollars on the ask.
The Deal That Got Done
Candace Nelson, the Sprinkles Cupcakes founder who joined the panel as a guest shark, made the deal. She agreed to the full 75,000 dollars Dunning asked for but took 25 percent of the company instead of the 10 percent originally on the table.
Nelson's own experience building a lifestyle brand from a single product into a nationally recognized name gave her real, specific credibility as a partner for Gently Soap, more relevant in some ways than a shark whose background is purely financial. The soap and cosmetics space rewards exactly the kind of brand-building instincts Nelson is known for, and her presence on the panel that season as a guest shark rather than a permanent one made the match feel more like a targeted fit than a coincidence of scheduling.
Gently Soap net worth in 2026
There is no independently confirmed net worth or revenue figure publicly available for Gently Soap. The company has not released financial figures, and no third-party Shark Tank tracker appears to have published a specific valuation estimate for the brand as of this writing. What is verifiable is the scale of its recent media recognition, an Oprah Favorite Things placement in 2024 and a 2025 industry award, both of which typically follow real sales momentum rather than causing it on their own. Without a sourced number, the honest answer is that Gently Soap's exact valuation is unknown, though the accumulation of national press since the Shark Tank deal points toward a company that has grown, not stalled.
Where Things Stand Now
Gently Soap pitched in Season 15 out of Athens, Georgia, asking for 75,000 dollars for 10 percent, and closed with Candace Nelson at the same 75,000 dollars for 25 percent. The brand sells direct-to-consumer through its own site with no third-party retail listed, and reviews dated through mid-2026 confirm the storefront is actively taking and fulfilling orders.
Between the ABC and Good Morning America features, the 2024 Oprah's Favorite Things placement, and the 2025 O-Ward win, Gently Soap has built a media presence that outpaces most companies from its season. If you were checking whether it survived past its Shark Tank moment, it clearly did, and appears to be growing, with fresh customer activity through mid-2026 backing up the outside recognition rather than the two telling contradictory stories.
Where to buy Gently Soap
Still selling as of March 10, 2026. Check today's price and availability.
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See the full Gently Soap deal breakdown and term sheet →
