Gently Soap
DealSoap for sensitive skin
Gently Soap is a soap for sensitive skin that got its big break on Shark Tank in Season 15, and convinced Candace Nelson to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 10%
- Offered equity
- $750K
- Sought valuation
- $75K
- Deal amount
- 25%
- Deal equity
- $300K
- Deal valuation
Founder Kristen Dunning stepped onto the carpet in Season 15, Episode 1 in the episode that aired September 29, 2023, bringing their Athens, GA business with them. Gently Soap, the soap for sensitive skin, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 10% of the company, an implied valuation of $750K.
Candace Nelson made the deal at $75,000 for 25% equity. That priced the company at $300K, a haircut from the $750K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 15 saw 87 pitches, and 59 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Gently Soap still in business?
Read our 2026 update on where the company is now.
Sold on Gently Soap?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Gently Soap?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Gently Soap get a deal on Shark Tank?
Yes. Gently Soap closed a deal for $75,000 in exchange for 25% equity, with Candace Nelson.
Which shark invested in Gently Soap?
Candace Nelson invested in Gently Soap ($75,000 total as aired).
What season of Shark Tank was Gently Soap on?
Gently Soap appeared in Season 15, Episode 1, which aired September 29, 2023.
How much was Gently Soap asking for on Shark Tank?
The founders asked for $75,000 for 10% of the company, a $750K valuation.
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