Product Update
Is Genius Litter Still in Business? (2026 Update)
Is Genius Litter from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Genius Litter today.
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Ramon Van Meer is not a first-time founder. Before he brought a color-changing, health-monitoring cat litter into the Tank in Season 15, he had already built Alpha Paw, another pet-focused company, and founded his own San Francisco investment firm, Van Meer Capital. That track record shows in how Genius Litter has scaled since the episode aired.
The Short Answer
Yes, Genius Litter is still in business and actively selling. The product remains available through the company's own site, geniuslitter.com, priced around 24.99 dollars per bag, plus a subscription delivery option and Amazon listings, and it has expanded into physical retail store distribution as well.
That combination of direct sales, subscription, marketplace presence, and retail shelf space is a broader distribution footprint than most Shark Tank pet products manage even a couple years past their episode.
The Shark Tank Pitch
Ramon Van Meer pitched Genius Litter out of Los Angeles in Season 15, Episode 13. The product is a color-changing cat litter designed to flag early signs of urinary tract issues in cats by changing color in response to pH shifts in urine, turning a routine litter box into a passive health monitor without requiring a vet visit or specialized equipment to catch a problem early.
Van Meer asked for 250,000 dollars in exchange for just 4 percent equity, implying a steep 6.25 million dollar valuation for a company selling a product that reportedly cost 4.71 dollars to manufacture against a 24.99 dollar retail price, a gross margin the sharks pushed hard on during the negotiation.
The Deal That Got Done
Three sharks teamed up on this one: Mark Cuban, Lori Greiner, and Robert Herjavec jointly invested 250,000 dollars for 5 percent equity, plus a royalty of 0.75 dollars per unit sold until the sharks recouped 750,000 dollars, a structure that gave the investors extra downside protection on top of the equity stake.
Getting three sharks to co-invest, each bringing a different specialty, retail products, direct response, and technology respectively, gave Genius Litter unusually broad backing for a single deal.
What Happened After the Episode Aired
Since the episode aired, Genius Litter has expanded from a purely online, direct-to-consumer product into physical retail store distribution, broadening its reach considerably beyond the initial website-and-subscription model. The pH-based color-changing formula and lightweight silica composition remained the core product differentiators driving that growth, positioning the brand around preventative pet health rather than just odor control.
Van Meer's background running Alpha Paw, another pet products company, gave Genius Litter an operator with existing category experience rather than a first-time founder learning pet retail from scratch, which likely helped the faster-than-typical move into brick-and-mortar shelf space. His earlier career founding Van Meer Capital in San Francisco also means the company has a founder with fundraising and financial-structuring experience most first-time consumer product entrepreneurs lack, which shows up in how quickly the company moved from a single online product to a multi-channel retail operation.
Genius Litter net worth in 2026
Shark Tank tracker estimates put Genius Litter's post-appearance net worth at approximately 3.74 million dollars, a figure reported by third-party tracking sites rather than disclosed directly by the company, so it should be read as an informed estimate.
Given the company's expansion into retail distribution since that estimate, along with the built-in per-unit royalty the sharks are still collecting toward their 750,000 dollar cap, it is reasonable to think the company's current value sits at or above that figure, but no more recent, specifically sourced number is publicly available. The per-unit royalty structure itself is worth noting for anyone comparing Shark Tank deals: it gives investors a faster path to recouping their capital than equity appreciation alone, and its continued existence in this deal implies the company is still selling enough volume for the sharks to be actively collecting against that 750,000 dollar cap.
Where Things Stand Now
Genius Litter is active, selling across multiple channels, and expanding its retail footprint as of 2026, backed by three sharks and a founder with real pet-industry track record behind him. The health-monitoring angle has proven to be a durable differentiator in a crowded cat litter category.
If you're wondering whether it's still on shelves, the answer is yes, both online through the company's own subscription program and increasingly in physical retail stores.
Where to buy Genius Litter
Still selling as of March 9, 2026. Check today's price and availability.
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See the full Genius Litter deal breakdown and term sheet →
