Product Update
Is Gameday Couture Still in Business? (2026 Update)
Is Gameday Couture from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Gameday Couture today.
As an Amazon Associate I earn from qualifying purchases.
A Tulsa-based apparel brand walked into the Tank back in Season 6 asking for half a million dollars, and a lot of viewers who saw that pitch are still wondering, more than a decade later, whether the company made it. If you landed here because you spotted a Gameday Couture top and want to know if these people are still around before you put money down, the short answer is yes. Gameday Couture is still in business, still selling, and you can buy directly from them today.
Here is the fuller picture, including what happened on the show and where things stand now.
The quick answer
Gameday Couture is a women's and men's apparel company out of Tulsa, Oklahoma. As of this 2026 update, it is still operating and still selling its products. So if you have been eyeing a piece and worrying the brand quietly folded after its TV moment, you can set that concern aside. This is one of the Shark Tank companies that kept going.
That matters because plenty of products that show up on the show do disappear after the cameras stop rolling. A spike in attention is not the same as a durable business, and the gap between the two is exactly what trips up shoppers who try to track down a brand a few years later. Gameday Couture is on the right side of that line.
What happened on Shark Tank
Gameday Couture appeared in Season 6, Episode 11. The founders came in asking for $500,000 in exchange for 20 percent of the company, which valued the business at $2.5 million on their terms.
They left with a deal. Mark Cuban invested the full $500,000, but at 30 percent equity rather than the 20 percent the founders originally floated. That is a common outcome in the Tank, where the shark agrees to write the check the entrepreneurs asked for but negotiates a larger slice of ownership in return. Cuban is a frequent backer of apparel and consumer brands, so the fit was a sensible one.
For an apparel company, landing Cuban specifically can mean more than the cash. The exposure from airing on national television, paired with a recognizable name attached to the brand, is the kind of one-two punch that helps a clothing label get in front of a much wider audience than it could reach on its own.
Where to buy it now
Gameday Couture runs its own website, and that is the main place to buy. Shopping directly from the brand's own store is usually the cleanest route. You are dealing with the company itself, you get the current full lineup rather than whatever a third party happens to be stocking, and returns or sizing questions go straight to the people who make the product.
One thing worth flagging so you do not waste time hunting: Gameday Couture does not sell through Amazon. If you go searching there and turn up listings using the name, treat them with caution, because the official channel is the brand's own site, not a marketplace storefront. For apparel in particular, buying from the source also tends to be the safest way to make sure you are getting the genuine article and accurate sizing rather than a lookalike.
The bottom line
If you came here asking whether Gameday Couture is still a real, functioning company in 2026, the answer is a clear yes. It pitched in Season 6, closed a deal with Mark Cuban for $500,000 at 30 percent, and the Tulsa-based brand is still selling today.
For a buyer, the practical takeaway is simple. Head to the official website rather than Amazon, where the brand does not have a presence, and you will be ordering from a company that has now been around far longer than its single night on television. A Shark Tank appearance is a good headline, but the part that actually matters to you is that the lights are still on, and they are.
Where to buy Gameday Couture
Still selling as of July 10, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Gameday Couture deal breakdown and term sheet →
