Product Update
Is Foot Fairy Still in Business? (2026 Update)
Is Foot Fairy from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Foot Fairy today.
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Foot Fairy pitched an iPad app that measured kids' feet so parents could order the right shoe size without a trip to the store, and for a few weeks in the summer of 2014 it looked like the idea had legs. Then the app went quiet. If you are here because you remember the pitch and wondered what became of it, the short version is that Foot Fairy folded within six months of its Shark Tank appearance.
The Short Answer
No, Foot Fairy is not still in business. There is no live app, no working website, and no storefront to point you to. This is one of the cases where a Shark Tank deal on stage did not translate into a company that made it past its first year of real operation.
The app itself had a decent start. It reportedly logged over 13,000 downloads within three weeks of a broader launch push, with a click-through rate around 18 percent, numbers that would make most app founders happy. That early traction did not hold.
The Shark Tank Pitch
Foot Fairy appeared in Season 5, Episode 29, out of Los Angeles, California. The company sat in the tech and online services category, pitching an app-based tool rather than a physical product.
The founders, Dr. Sylvie Shapiro and Nicole Brooks, asked for 75,000 dollars for 15 percent of the business, a modest ask built around an app that solved a real problem: kids' feet grow fast, and guessing sizes online leads to returns.
The Deal That Got Done
Mark Cuban made the offer, and he sweetened it in an unusual direction. Instead of the 75,000 dollars for 15 percent on the table, he put up 100,000 dollars for 40 percent, a bigger check for a bigger slice.
That kind of counter is common when a shark believes in the idea but wants more ownership to justify the larger investment. On air, it read as a win for the founders. What came next mattered more.
Foot Fairy net worth in 2026
There is no credible net worth or revenue figure for Foot Fairy in 2026, and there should not be. The company stopped operating within about six months of its television appearance, and Shark Tank tracking sites that follow post-show outcomes list it as closed rather than assign it a valuation. Any number attached to a defunct app measurement tool from 2014 would be invented, so we are not giving you one.
If you see a site claiming Foot Fairy is worth some specific figure today, treat it with real skepticism. The honest answer is that the business does not exist to have a net worth.
What Happened After the Deal
The handshake with Mark Cuban never turned into a closed investment. Deals made on the Shark Tank stage still have to survive due diligence afterward, and a meaningful share of them do not, this being one of them. Without the capital and Cuban's retail and tech connections behind it, Foot Fairy was on its own against a market that was about to get a lot more crowded.
Major shoe retailers and shopping apps began rolling out their own sizing tools not long after, which is exactly the competitive threat some of the sharks flagged during the pitch itself. A standalone app from a two-person team could not keep pace once bigger players with existing customer bases built the same feature into apps people already had installed.
By roughly six months after the episode aired, Foot Fairy had gone dark. The founders did not stay idle. Dr. Sylvie Shapiro, a podiatrist by training, went on to grow Planet Flops, a footwear line. Nicole Brooks co-founded Strike Club, a men's skincare company. Both pivots suggest the Foot Fairy shutdown was a redirection rather than the end of either founder's entrepreneurial run.
Where Things Stand Now
Foot Fairy is closed. It pitched in Season 5 out of Los Angeles asking for 75,000 dollars for 15 percent, got a bigger offer from Mark Cuban at 100,000 dollars for 40 percent, and then the deal fell apart in the post-show due diligence process that never makes it onto the broadcast.
The app disappeared roughly six months after airing, squeezed out by a shoe-sizing feature that bigger retailers started building into their own platforms. Both founders moved on to new ventures rather than trying to revive this one.
If you came here hoping to still download the app, you are a decade too late. The idea was sound. The execution did not survive contact with a market that copied the feature faster than a two-person startup could defend it.
Where to buy Foot Fairy
Still selling as of March 2, 2026. Check today's price and availability.
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See the full Foot Fairy deal breakdown and term sheet →
