Foot Fairy
DealOnline Services
Foot Fairy is a online services that got its big break on Shark Tank in Season 5, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 15%
- Offered equity
- $500K
- Sought valuation
- $100K
- Deal amount
- 40%
- Deal equity
- $250K
- Deal valuation
Founder Sylvie Shapiro and Nicole Brooks stepped onto the carpet in Season 5, Episode 29 in the episode that aired May 16, 2014, bringing their Los Angeles, CA business with them. Foot Fairy, the online services, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 15% of the company, an implied valuation of $500K.
Mark Cuban made the deal at $100,000 for 40% equity. That priced the company at $250K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.
Is Foot Fairy still in business?
Read our 2026 update on where the company is now.
Sold on Foot Fairy?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Foot Fairy?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Foot Fairy get a deal on Shark Tank?
Yes. Foot Fairy closed a deal for $100,000 in exchange for 40% equity, with Mark Cuban.
Which shark invested in Foot Fairy?
Mark Cuban invested in Foot Fairy ($100,000 total as aired).
What season of Shark Tank was Foot Fairy on?
Foot Fairy appeared in Season 5, Episode 29, which aired May 16, 2014.
How much was Foot Fairy asking for on Shark Tank?
The founders asked for $75,000 for 15% of the company, a $500K valuation.
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