Product Update
Is flaus Still in Business? (2026 Update)
Is flaus from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy flaus today.
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Samantha Coxe, a former corporate M and A associate with an NYU law degree, built an electric flosser after getting frustrated with her own inconsistent flossing habits before a dental appointment. Trading a law career for a dental hygiene startup is an unusual pivot, and flaus has held up well since Season 15.
The Short Answer
Yes, flaus is still in business and, by most available signals, growing. The company sells through its own website with a subscription model, has expanded into major U.S. pharmacy chains, and now sells into Canada and the UK as well.
That international and pharmacy-retail expansion puts flaus ahead of most of the companies on this list in terms of distribution reach two years past its television debut.
The Shark Tank Pitch
Samantha Coxe pitched flaus in Season 15, Episode 22, which aired May 3, 2024. Her product is an electric flosser using sonic vibration, roughly 18,000 vibrations per minute, designed to make flossing with real floss faster and more consistent than doing it by hand, aimed squarely at the roughly one third of Americans who admit to skipping flossing regularly.
Coxe asked for 250,000 dollars in exchange for 5 percent equity, valuing the company at 5 million dollars on the ask, a number she supported on stage with data about repeat purchase rates from her early subscriber base.
The Deal That Got Done
Candace Nelson, the Sprinkles Cupcakes founder appearing as a guest shark, made the deal: 250,000 dollars for 8 percent equity, implying a lower valuation of roughly 3.125 million dollars than Coxe's original ask. As is typical, the founder held the dollar figure and gave up more ownership to secure it.
Nelson's background scaling a consumer retail brand from a single product line into a national chain gave Coxe a partner with direct experience in exactly the kind of growth challenge a young oral-care device company faces next.
What Happened After the Episode Aired
Since the episode aired, flaus has pushed hard on distribution, landing placement in major U.S. pharmacy chains and expanding retail availability into Canada and the UK, a genuine international footprint for a company barely two years removed from its television debut. The company also adjusted pricing, dropping its starter kit from 99 dollars to 79 dollars to widen its addressable market.
Flaus runs its subscription program with multiple named bundle tiers, including options like Power Couple, Threesome, Family, and Deluxe Gifting, letting customers set their own replacement-floss delivery schedule. The company operates as a public benefit corporation, which it has leaned into as part of its brand identity around sustainability alongside the retail growth.
Coxe has continued to be the public face of the brand in interviews and press coverage, framing the product less as a novelty gadget and more as a genuine oral-health intervention, an angle that appears to have helped the pharmacy chain conversations move faster than a typical direct-to-consumer beauty or wellness product might expect.
flaus net worth in 2026
Shark Tank tracker estimates put flaus's revenue at roughly 900,000 dollars annually and its net worth around 5 million dollars, figures reported as of mid-2024 shortly after the episode aired, with roughly 10 percent year-over-year growth cited in that same coverage. Those numbers come from third-party tracking sites extrapolating from public statements, not from audited company filings, so they should be treated as informed estimates.
Given the pharmacy chain expansion and international launches reported since that estimate was published, it is reasonable to assume flaus's current figures have grown somewhat, but no updated, sourced 2026 number exists to cite directly. Oral care as a category tends to reward brands that can land pharmacy shelf space, since that is where most consumers still buy flossing and dental hygiene products, which makes the pharmacy chain wins a more meaningful growth signal than online sales alone would be.
Where Things Stand Now
Flaus is active, expanding its retail footprint, and selling internationally as of 2026, a stronger post-show trajectory than most of its Season 15 cohort. Coxe's pivot from corporate law to consumer hardware appears to be paying off in real distribution wins rather than just show-night buzz.
If you're trying to buy one, the company's own site remains the primary channel, now backed by pharmacy shelf placement in multiple countries rather than direct-to-consumer sales alone.
Where to buy flaus
Still selling as of February 28, 2026. Check today's price and availability.
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See the full flaus deal breakdown and term sheet →
