Product Update
Is Felt Still in Business? (2026 Update)
Is Felt from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Felt today.
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Felt is another entry on the list of Season 7 companies that closed a deal on television with Kevin O'Leary and then never actually finalized it once the negotiations moved off camera. Unlike a lot of those stories, this one has a genuinely happy ending: the app that lets you handwrite a note on your phone and have it printed and mailed is still running years later.
The Short Answer
Yes, Felt is still in business. The app is live, downloadable, and functional, letting users pick a card design, write a note by finger or stylus, and have Felt print it, seal it, stamp it, and mail it within 24 hours on weekdays. That is the same core pitch founder Tomer Alpert brought to the Tank, still working as described years later.
Beyond cards, the current version of the product has expanded into curated gift add-ons like tea, coffee, and bath products, plus scheduling and reminder tools for people who want to stay on top of birthdays and other occasions.
The Shark Tank Pitch
Tomer Alpert pitched Felt in Season 7, Episode 29, out of Colorado. At the time, the app had around 60,000 downloads and a 4.5-star rating on the iTunes store, respectable traction for a niche product but nowhere near mainstream scale. He asked for 200,000 dollars for 6 percent equity, a valuation of roughly 3.33 million dollars.
Kevin O'Leary was interested but wanted more than the ask on the table, and Mark Cuban and Barbara Corcoran both declined to participate.
The Deal That Got Done
O'Leary offered 225,000 dollars for 10 percent equity, more money for more equity than Alpert originally sought, and Alpert accepted on air. As with several other Season 7 deals, the investment never actually materialized once the cameras stopped rolling.
Rather than treat that as a setback, Alpert kept building. The company grew its user base and its printing operation without O'Leary's capital or involvement, using the national exposure from the episode as the springboard instead of the money.
Growth Without the Shark
Felt maintained an active presence on Facebook and Twitter in the years following the show, and by June 2022 the company was reporting annual revenue in the range of 1.5 to 2 million dollars, a meaningful jump from the 60,000-download app that pitched in Season 7. The product also picked up press attention from outlets including The Today Show, on top of the Shark Tank exposure.
The current version of the app still centers on the same core promise from the pitch, handwritten notes printed on premium Mohawk paper and mailed in custom-milled kraft envelopes, but has broadened into a more complete gifting and card management platform with contact lists and occasion reminders built in.
That expansion matters because a novelty app built around a single gimmick, drawing on your phone screen and having it mailed, is exactly the kind of product that tends to lose users once the initial curiosity wears off. Felt avoided that trap by turning the app into a recurring tool people actually reach for around birthdays and holidays, with reminders that bring users back on a schedule rather than depending on them to remember the app exists.
It is also worth noting how rare it is for a founder to keep a product not just alive but actively expanding after an on-air investor backs out. Plenty of Season 7 companies with a similar fell-through deal quietly faded within a year or two. Felt instead used the free national exposure to build a real subscription-style habit around its core product, which is a harder thing to pull off than simply keeping a website online.
Felt net worth in 2026
The most recent verifiable figure for Felt is annual revenue in the 1.5 to 2 million dollar range as of June 2022. No more current, independently sourced revenue or valuation figure is publicly available, and given four years have passed since that number was reported, printing an updated figure without a source to attribute it to would not be honest. What can be said is that the app remains active, functional, and expanded in scope, which is consistent with an operating, revenue-generating business rather than a stalled one.
Where Things Stand Now
Felt pitched in Season 7 with 60,000 downloads and a handshake deal for 225,000 dollars from Kevin O'Leary that fell through after the show. The company built anyway, reaching 1.5 to 2 million dollars in annual revenue by mid-2022 and landing press well beyond the original episode.
If you are wondering whether you can still hand-write and mail a card through Felt today, you can. The app is live, the printing and mailing service is running, and the business grew up without the investor it shook hands with on camera.
Where to buy Felt
Still selling as of February 24, 2026. Check today's price and availability.
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See the full Felt deal breakdown and term sheet →
