Product Update
Is Earth Log Still in Business? (2026 Update)
Is Earth Log from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Earth Log today.
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Tom Sanetti pitched Earth Log as a way to turn coffee grounds and other food waste byproducts into a clean burning, eco friendly fire log out of Huntington Beach, California. It is not sold anymore. The domain no longer resolves, and every Shark Tank tracking source consulted for this article agrees the business closed years ago.
The Short Answer
No, Earth Log is not still in business. This research attempted to reach the company's website directly and got a connection failure, consistent with tracking site reports that the company shut down in early 2019. There is no current retailer, Amazon listing, or standalone storefront selling Earth Log products.
The Shark Tank Pitch
Earth Log pitched in Season 6, Episode 10, out of Huntington Beach, California, in the home accessories category. Tom Sanetti asked for 160,000 dollars in exchange for 20 percent equity to expand production of his recycled fire log.
The pitch tapped into two trends at once: the growing interest in sustainable home products and the simple convenience of a fire log you toss in a fireplace or fire pit without stacking or splitting real wood.
The Deal That Got Done
Lori Greiner made the deal, funding the full 160,000 dollars Sanetti asked for while taking 30 percent equity instead of the 20 percent on the table. That is a meaningful equity increase for matching the cash ask, the kind of trade that signals the shark liked the product but wanted extra cushion against execution risk.
Greiner has a long track record backing consumer products with retail potential, and Earth Log fit that mold on paper: a simple, repeatable product with a clear seasonal buying pattern around fall and winter fireplace use.
Earth Log net worth in 2026
There is no net worth to report for Earth Log. According to Shark Tank tracking coverage, the company struggled with scaling production and marketing after its Season 6 appearance and ceased operations in early 2019, roughly three years after the episode aired.
With the company closed and its website offline, no legitimate financial estimate exists to attach to it. Any net worth figure you might find elsewhere for Earth Log should be treated as unsupported.
What Happened After the Show
Earth Log's post show story followed a familiar arc for physical consumer products: an initial branding and partnership push after the Lori Greiner deal closed, followed by the harder reality of scaling manufacturing for a low margin, bulky product that is expensive to ship. Multiple tracking sites describe the company focusing on branding and partnership efforts without ever reaching sustainable retail scale.
By early 2019, the business had shut down, roughly three years after Sanetti's Season 6 pitch aired. There has been no public relaunch or successor brand under the Earth Log name since.
Where Things Stand Now
If you came here hoping to buy an Earth Log fire log, the honest answer is that you cannot. The company closed in early 2019, its website is dead, and there is no current retail channel carrying the product. Lori Greiner's investment did not save it from the scaling problems that ultimately shut the business down.
The category itself did not disappear, though. Recycled and compressed fire logs are still a normal aisle item at hardware stores and grocery chains, made by larger established manufacturers that had the production scale Earth Log never reached. That is often how these stories end for a small Shark Tank hopeful competing against big box supply chains: the idea was sound, the market was real, but a three year old startup did not have the capital to out produce companies that had been doing it for decades.
Sanetti's original inspiration, turning coffee grounds and other food waste into a usable heat source, remains a genuinely good sustainability idea even if his specific company could not scale it profitably. If a reader is drawn to this page looking for an eco friendly fire log today, searching for the broader category rather than the Earth Log brand specifically is the more useful path, since several larger manufacturers now sell similar recycled fire log products through mainstream retail channels.
Where to buy Earth Log
Still selling as of February 18, 2026. Check today's price and availability.
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See the full Earth Log deal breakdown and term sheet →
