Product Update
Is Crowned Skin Still in Business? (2026 Update)
Is Crowned Skin from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Crowned Skin today.
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Darrell Spencer had already crossed 30 million dollars in lifetime revenue before he ever walked onto the Shark Tank stage, and Crowned Skin has not slowed down since. The men's scented body butter brand pitched in Season 17 with numbers most first-time founders never see, and the growth curve after the episode aired has only gotten steeper. If you landed here wondering whether the company survived its TV moment, the honest answer is that it barely paused.
The Short Answer
Crowned Skin is still in business and expanding fast. It skipped the traditional standalone e-commerce approach most Shark Tank brands lean on and instead built its footprint through Amazon, TikTok Shop, and a national retail rollout through Walmart's Open Call program.
That marketplace-first strategy is unusual for a company this young, and it reflects how quickly Spencer scaled distribution once the capital and the exposure from the show landed at the same time.
The Shark Tank Pitch
Spencer, a Chicago entrepreneur, brought Crowned Skin into the Tank in Season 17, Episode 17, pitching a men's personal care line built around scented body butter, a category the sharks rarely see pitched on the show.
The ask was 500,000 dollars for 5 percent equity, which put the company's valuation at 10 million dollars going in. That is an aggressive number for a body care brand, and it forced the panel to weigh the growth story Spencer laid out against the price tag he wanted for it.
The Deal That Got Done
Rashaun Williams made the deal. He invested the full 500,000 dollars Spencer asked for but took 10 percent equity instead of the 5 percent originally offered, doubling his ownership stake in exchange for writing the check. Reporting on the deal also noted a 1 dollar per unit royalty structure running until Williams recoups 1 million dollars, on top of the equity.
Williams, a fellow Chicagoan, built his reputation as a consumer-focused investor, and the pairing has clearly worked. His backing gave Spencer both capital and a credible partner at the exact moment the brand was ready to scale into national retail.
Crowned Skin net worth in 2026
Spencer built the brand for years before the show, growing it into a business already clearing seven figures a month, which is part of why the sharks took his 10 million dollar ask seriously instead of dismissing it outright. Crowned Skin has not published an official net worth or independently audited valuation. What is publicly reported, sourced to the company's own statements and coverage from outlets including Yahoo Finance and Beauty Independent, points to sales expected to surpass 40 million dollars in 2026, with a team that has grown to somewhere between 15 and 20 employees and monthly revenue that has hit roughly 2 million dollars in strong months.
Applying the kind of rough revenue-multiple logic that Shark Tank tracking sites use elsewhere, a company posting numbers like that would likely be worth well into the tens of millions of dollars. But that is an estimate built on public revenue reporting, not a confirmed figure from the company or an independent appraisal. Any specific net worth number you see attached to Crowned Skin elsewhere should be treated the same way, as an estimate rather than a fact.
What Makes This Deal Different
Most Shark Tank companies pitch an idea and hope the exposure turns into sales. Spencer pitched a business that was already working, and the deal structure reflects that. The 1 dollar per unit royalty running until Rashaun Williams recoups his million dollars is a detail that rarely shows up in Shark Tank deals, and it tells you Williams wanted downside protection on top of equity, not just a bet on the brand's story.
That structure suggests both sides went into the deal expecting real volume, not just a television bump. Given how quickly Crowned Skin scaled into national retail afterward, that expectation appears to have been correct.
Where Things Stand Now
Recap: Crowned Skin pitched in Season 17 with Darrell Spencer already sitting on more than 30 million dollars in lifetime sales, asked for 500,000 dollars at a 10 million dollar valuation, and closed with Rashaun Williams for the full amount at 10 percent equity plus a per-unit royalty.
Since the episode aired, the brand has ranked among the top sellers on TikTok Shop, cracked Amazon's top 10 in its category, landed a national Walmart rollout through the Open Call program, partnered with the National Basketball Players Association, and expanded into an online storefront at Macy's.
If you came here to check whether Crowned Skin made it, the answer is not just yes. This is one of the more aggressive growth stories to come out of a recent season, and the Walmart rollout alone gives it real room to keep climbing through the rest of 2026. Most personal care startups spend years just trying to land a single major retail account. Crowned Skin secured Walmart, kept its marketplace momentum on Amazon and TikTok Shop, and added an NBPA partnership and a Macy's online storefront in the same stretch, which is an unusually fast expansion curve for a men's grooming brand still working out of its first few years.
Where to buy Crowned Skin
Still selling as of February 10, 2026. Check today's price and availability.
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See the full Crowned Skin deal breakdown and term sheet →
