Product Update
Is Coverplay Still in Business? (2026 Update)
Is Coverplay from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Coverplay today.
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Coverplay is one of the strangest ones to research in this whole batch, because the trail splits into two completely different products under the same company name, and reconciling them honestly means admitting the picture is not fully clear.
The Short Answer
It is complicated. Amy Feldman and Allison Costa's original Coverplay, a washable slipcover for baby play yards, reportedly grew for years after its Shark Tank appearance according to tracking-site follow-up coverage, reaching retailers like Babies R Us and building hospitality partnerships with Disney Resorts and cruise lines. But the domain coverplay.com today does not sell baby play yard covers at all. It sells eco-friendly hot tub and spa covers under a company also calling itself Coverplay, Inc, and Wayback Machine records show that spa-cover business was already running on that domain as far back as December 2019.
Whether that means the original baby-products founders pivoted their entire company into spa covers, or whether an unrelated business later acquired a lapsed domain and happened to land on the same name, could not be confirmed in this research. What is clear is that the baby play yard cover product this site's fact sheet documents does not appear to be what coverplay.com sells today.
The Shark Tank Pitch
Coverplay pitched in Season 1, Episode 4, out of Los Angeles, California, in the baby and child care category, with washable slipcovers designed to protect play yards and portable cribs from the wear, spills, and germs of daily use, having already generated 200,000 dollars in gross revenue before the pitch, according to tracking-site coverage of the episode.
The founders asked for a striking 350,000 dollars for 15 percent of the company, an ambitious valuation for a Season 1 pitch.
The Deal That Got Done
Barbara Corcoran made the deal, but on very different terms than the ask. This site's fact sheet records the closed deal at 35,000 dollars for 40 percent equity, a small fraction of the 350,000 dollar ask paired with a much larger equity stake than the 15 percent originally offered. That is a dramatic renegotiation, cash reduced by a factor of ten while equity nearly tripled, and it reflects how aggressively Corcoran priced the risk in a brand-new baby products company during the show's first season.
Corcoran has built a long track record with home and lifestyle products since, and a company this early in her Shark Tank investing career would have been one of her first tests of that thesis.
Coverplay net worth in 2026
No verifiable net worth figure exists for Coverplay today, and the confusion between the baby-products business and the spa-cover business on the same domain makes any single estimate especially unreliable. A Shark Tank tracking site has put the original baby-products company's value near 4 million dollars using a standard post-deal growth model tied to reported 1 million dollars in annual revenue by 2021, but that figure predates the spa-cover content already found on the domain as early as 2019, which raises real doubt about whether it describes the business actually operating there now.
Given that contradiction, the honest position is that no confident net worth figure can be offered here. The number that exists in circulation may describe a company that, by the domain's own history, might not be the one currently running the site.
Two Businesses, One Name
This is worth sitting with for a moment, because it is the single strangest research finding across this batch of twelve companies. A December 2019 Wayback Machine capture of coverplay.com already shows the page titled Coverplay, Spa Covers, Best Hot Tub Cover, Made in USA, describing eco-friendly Airframe spa covers marketed as a Styrofoam alternative for hot tubs and swim spas, complete with a phone number, an info email, and claims of lasting five times longer than a traditional foam cover.
That is a completely different product category from washable play yard slipcovers, and nothing in the current site references baby products, play yards, Barbara Corcoran, or Shark Tank at all. Whether this is the same founders pivoting industries entirely under a name they kept, or a coincidental reuse of a catchy two-word name by an unrelated hot tub company, is not something public records could settle here.
Where Things Stand Now
Coverplay pitched in Season 1 out of Los Angeles, asked for 350,000 dollars for 15 percent, and closed with Barbara Corcoran at 35,000 dollars for 40 percent. Tracking-site coverage says the baby play yard cover business grew for years afterward, but the coverplay.com domain has been selling unrelated hot tub spa covers since at least 2019.
If you are looking for the original baby product, it does not appear to be sold under this domain anymore. If you landed here searching for hot tub covers, the Coverplay currently online sells those instead, under circumstances this research could not fully untangle.
Where to buy Coverplay
Still selling as of February 8, 2026. Check today's price and availability.
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See the full Coverplay deal breakdown and term sheet →
