Product Update
Is CitiKitty Still in Business? (2026 Update)
Is CitiKitty from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy CitiKitty today.
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CitiKitty is one of the oldest products in the Shark Tank catalog, a cat toilet-training kit that pitched all the way back in Season 2, and it has quietly outlasted a huge share of the products that came after it. Founder Rebecca Rescate is still running it, and it is still for sale.
The Short Answer
CitiKitty is still in business. The company sells its cat toilet training kit directly through citikitty.com, an active site currently listing the kit at 39.99 dollars with a stated regular price of 34.99 dollars and free shipping on U.S. orders over 20 dollars. It does not currently sell through Amazon; the direct site is the primary channel.
The Shark Tank Pitch
Founder Rebecca Rescate pitched CitiKitty out of Morrisville, Pennsylvania, in Season 2, Episode 9, one of the earliest deals the show ever aired. The product is a nested tray system that gradually trains a cat to use a human toilet instead of a litter box, sold at the time for around 30 dollars.
Rescate asked for 100,000 dollars for 15 percent equity, coming in with roughly 225,000 dollars in prior-year revenue already behind her, a real business rather than just a prototype.
The Deal That Got Done
Kevin Harrington made the offer, 100,000 dollars for 20 percent equity, five points more than Rescate's original ask. She accepted.
What Happened After the Episode
The show's exposure hit almost immediately. CitiKitty reportedly sold around 9,000 units in the first week after airing, translating to roughly 270,000 dollars in revenue in a matter of days. That momentum carried into a Walgreens launch, and by the time the company was profiled again in a later season update, annual revenue had reportedly climbed past 1 million dollars with projections closer to 5 million dollars.
Rescate also used the platform to launch a second product, a body pillow called the Hoodie Pillow, and pitched it in a follow-up Shark Tank segment. In the years since, she has branched out further, running a consulting practice that advises other entrepreneurs and speaking publicly about building a business off a single Shark Tank appearance.
CitiKitty net worth in 2026
There is no independently sourced net worth figure published for CitiKitty or Rebecca Rescate personally as of 2026. The most concrete numbers on record are the historical ones, roughly 270,000 dollars in first-week post-air sales and a later reported climb past 1 million dollars in annual revenue, both sourced to Shark Tank tracking coverage from earlier seasons rather than recent filings. Given the company is still actively selling product on its own site more than a decade after its Season 2 appearance, it is reasonable to say CitiKitty has had real staying power, but no current, sourced net worth or revenue figure exists for 2026 specifically.
Where Things Stand Now
CitiKitty pitched in Season 2 for 100,000 dollars at 15 percent, took Kevin Harrington's counter of the same cash for 20 percent, and turned that deal into a real retail business that reached Walgreens shelves and reportedly crossed a million dollars in annual revenue within a few years.
The company's website is live and selling the original toilet-training kit today, more than a decade after it first aired. If you came here to check whether one of Shark Tank's earliest deals survived, it did.
Longevity like this is genuinely rare in the Shark Tank universe. Season 2 aired in 2011, which means CitiKitty has now been operating as a functioning company for well over a decade, spanning the entire run of the show itself. Most product pitches that get remembered years later are remembered because they became huge hits, a Bombas or a Scrub Daddy, or because they became cautionary tales that flamed out fast. CitiKitty sits in a quieter, less discussed category: a steady, single-founder niche business that never needed to become a household name to keep selling a product that solves a real problem for cat owners.
Rescate's decision to diversify into consulting and a second product line rather than staying narrowly focused on cat toilet training also points to a founder who treated her Shark Tank moment as a launchpad for a broader career rather than a one-shot lottery ticket. That pattern, using the platform's credibility to build outward, shows up again and again among the show's longest-surviving alumni.
Where to buy CitiKitty
Still selling as of February 4, 2026. Check today's price and availability.
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See the full CitiKitty deal breakdown and term sheet →
