Product Update
Is Bunny Eyez Still in Business? (2026 Update)
Is Bunny Eyez from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bunny Eyez today.
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Stacy Fritz got the idea for Bunny Eyez while sitting in a salon chair, annoyed that her reading glasses kept getting tangled in her hair dye cape. Years later, that annoyance turned into a Daymond John deal and a peak sales year of nearly 2 million dollars, though the more recent numbers tell a more complicated story.
The Short Answer
Yes, Bunny Eyez is still selling. The tiltable reading glasses, built around a patented black diamond hinge that lets wearers flip the lenses up like opera glasses, are still available through the company's direct-to-consumer website, with the line expanded to include blue light blocking versions for computer use.
There is no indication in available sales data that the company sells through Amazon or major retail chains at this point; it appears to operate primarily as a direct online business.
The Shark Tank Pitch
Bunny Eyez appeared in Season 15, pitched by sisters Stacy Fritz and Jenny Hutt along with friend and business partner Andrea Gluck. They asked for 200,000 dollars for 10 percent equity.
By the time they walked into the Tank, the company already had real scale behind it: lifetime sales of over 5 million dollars, including a peak year in 2019 of 1.9 million dollars. That is a well-established consumer brand pitching, not a startup looking for validation.
The Deal That Got Done
Daymond John made the deal: 200,000 dollars for 20 percent equity, plus an additional 2 dollar royalty per pair sold. Once Daymond recouped his original investment through that royalty, the equity stake was set to step down to 15 percent. Other sharks passed on the pitch before Daymond stepped in.
A royalty-plus-equity structure like this is one of Daymond's signature deal shapes, giving him a faster path to getting his money back independent of how the equity itself eventually performs.
A Sales Curve Worth Watching
The reported year-by-year sales numbers for Bunny Eyez show real volatility. The company did over 600,000 dollars starting in the summer of 2018, then jumped to 1.9 million dollars in 2019. From there it pulled back: 1.3 million dollars in 2020, 700,000 dollars in 2021, and 400,000 dollars in 2022.
That is a company that peaked shortly before or around its Shark Tank appearance and has been on a downward sales trend in the years since, at least based on the most recent publicly reported figures. It is still operating, but the trajectory is not the straight-up growth story some other deals in this category can claim.
Retail pricing sits between 35 and 40 dollars, with a landed cost per unit of 3.70 dollars against a 60 cent case cost, margins healthy enough to sustain a smaller, steadier direct-to-consumer business even without hitting the earlier 2019 peak again.
Bunny Eyez net worth in 2026
There is no independently confirmed net worth figure available for Bunny Eyez as of this writing. Given the declining sales trend from 2019's 1.9 million dollar peak down to roughly 400,000 dollars by 2022, and no more recent public revenue figures to update that picture, a qualitative estimate would place the business well below its 2019 high point in current value.
Any specific dollar figure attached to the brand today should be treated as an estimate rather than a sourced number, since neither the founders nor Daymond John's team have published an updated valuation.
Where Things Stand Now
Bunny Eyez is still open for business and still selling its signature tiltable frames online. It is not the growth story it looked like right after its Season 15 appearance, with sales pulling back significantly from the 2019 peak, but it has not shut down either.
If you tracked down this page hoping to buy a pair, the site is still live. If you were wondering whether the brand is still growing the way it was when Daymond signed on, the honest answer based on the available numbers is that it has cooled off considerably.
That cooling is not unusual for a novelty-adjacent eyewear product built around a single patented mechanism. The tiltable hinge is a strong hook for a first purchase, but repeat and referral business in reading glasses tends to depend on prescription accuracy and comfort over years of daily wear, categories where larger optical retailers have more resources to compete.
Where to buy Bunny Eyez
Still selling as of January 29, 2026. Check today's price and availability.
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See the full Bunny Eyez deal breakdown and term sheet →
