Product Update
Is Boobie Bar Still in Business? (2026 Update)
Is Boobie Bar from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Boobie Bar today.
As an Amazon Associate I earn from qualifying purchases.
Wendy Colson pitched Boobie Bar as a superfood snack bar built specifically for lactating parents, aimed at the very real and very underserved market of nursing mothers looking for something that actually tastes good while supporting milk supply. Shark Tank tracking sites are near unanimous that the company is thriving in 2026. This research could not confirm that from the company's own website, because it could not find one that loads.
The Short Answer
This is a case where the tracking site consensus and this research's direct checks disagree. Multiple tracking sites describe Boobie Bar as still in business and growing, citing sales figures and Daymond John's continued backing. But a direct attempt to reach boobiebar.com redirected to a domain sales page, and a variant address, boobiebars.com, did not resolve at all.
That combination, a strong tracking consensus paired with two dead or parked web addresses, is worth reporting honestly rather than picking a side. It is possible the brand sells exclusively through Amazon or specialty retailers now without maintaining its own storefront, but this research could not verify an active, direct point of sale for Boobie Bar as of this writing.
The Shark Tank Pitch
Boobie Bar pitched in Season 9, Episode 17, in the food and drink category. Wendy Colson asked for 150,000 dollars in exchange for 10 percent equity to grow her lactation support snack bar business.
The pitch tapped into a category that is easy to overlook but genuinely underserved: postpartum nutrition products designed with breastfeeding parents specifically in mind, rather than generic protein or granola bars repackaged for a new audience.
The Deal That Got Done
Daymond John made the deal, taking 20 percent equity for the full 150,000 dollars requested, doubling his ownership stake relative to Colson's original 10 percent ask. John has a track record backing consumer product founders with a clear brand story, and a lactation nutrition bar built by a parent who lived the problem fit that mold.
According to Shark Tank tracking coverage, the company reached 778,000 dollars in sales within roughly two years of the deal closing, a meaningful jump for a niche category product.
Boobie Bar net worth in 2026
Tracking sites cite a net worth figure in the range of 2 million dollars for Boobie Bar as of the most recent reporting available, attributed to post show growth estimates rather than a company disclosed financial statement. This research could not independently verify that figure against a primary source, so it should be read as reported, not confirmed.
Given the mixed signal between tracking site optimism and the dead or parked domains found during this research, a cautious reader should treat any specific net worth number for Boobie Bar as unconfirmed until a working company website or retailer listing can be checked directly.
Where Things Stand Now
The honest verdict here is uncertain rather than clean. Shark Tank tracking sites broadly agree Boobie Bar is still operating and doing well behind Daymond John's backing, but this research's own attempt to reach the brand's website came back empty on two different domain variations.
If you are trying to buy Boobie Bar today, your best bet is checking Amazon or a maternity and nursing specialty retailer directly, since neither obvious company web address could be confirmed as live during this research.
Why the Signals Conflict
Domain issues do not always mean a company died. Brands sometimes let a web address lapse after switching to selling exclusively through Amazon or a retail partner, where the marketplace listing itself becomes the primary storefront and a standalone website turns into an unnecessary cost. A parked domain at a domain resale service, which is what boobiebar.com currently shows, is also consistent with a company simply failing to renew a web address it no longer actively used for sales.
Given Daymond John's continued public association with the brand in tracking site coverage and the specific sales figures cited by multiple independent sources, this research leans toward Boobie Bar still being operational in some form, most likely through Amazon or specialty retail rather than its own site, while acknowledging that a direct, first hand confirmation of an active storefront was not possible during this research.
Where to buy Boobie Bar
Still selling as of January 21, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Boobie Bar deal breakdown and term sheet →
