Boobie Bar
Deallactation bars for breastfeeding
Best known from its Shark Tank appearance, Boobie Bar is a lactation bars for breastfeeding in Season 9, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 20%
- Deal equity
- $750K
- Deal valuation
The founders walked into the Tank in Season 9, Episode 17 in the episode that aired January 14, 2018. Boobie Bar, the lactation bars for breastfeeding, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $150,000 for a 10% stake, which valued the company at $1.5M.
Daymond John made the deal at $150,000 for 20% equity. That priced the company at $750K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Boobie Bar was one of 96 businesses to pitch in Season 9, where 65 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Boobie Bar still in business?
Read our 2026 update on where the company is now.
Sold on Boobie Bar?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Boobie Bar?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Boobie Bar get a deal on Shark Tank?
Yes. Boobie Bar closed a deal for $150,000 in exchange for 20% equity, with Daymond John.
Which shark invested in Boobie Bar?
Daymond John invested in Boobie Bar ($150,000 total as aired).
What season of Shark Tank was Boobie Bar on?
Boobie Bar appeared in Season 9, Episode 17, which aired January 14, 2018.
How much was Boobie Bar asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
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