Product Update
Is Beard King Still in Business? (2026 Update)
Is Beard King from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Beard King today.
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Beard King's shaving bib turned into enough of a category that a private equity roll-up firm bought the brand outright a few years after its Season 7 pitch. The product is still on shelves and still shows up in grooming gift guides, it just is not owned by an independent founder chasing a Shark Tank bump anymore.
The Short Answer
Yes, Beard King is still in business, though not in the same ownership structure it had on the day it pitched. According to Shark Tank tracking sites, the company was acquired by Thrasio, a firm that buys up promising Amazon-native consumer brands, in September 2022 for an undisclosed amount.
The original shaving bib product is still sold, still turns up in current grooming product roundups, and is still available through Amazon, which is where a Thrasio-owned brand typically concentrates most of its sales.
The Shark Tank Pitch
Beard King pitched in Season 7, Episode 14, presenting a bib worn around the neck while shaving or trimming facial hair, designed to catch cut hairs before they fall onto the sink, counter, or floor, a simple but genuinely useful fix for anyone who grooms a beard regularly.
The founders asked for 100,000 dollars in exchange for 20 percent of the company, positioning the pitch around a low-cost, high-margin accessory with broad appeal to the growing beard grooming market of the mid-2010s.
The Deal That Got Done
Lori Greiner made the deal, agreeing to the full 100,000 dollars requested but taking 45 percent instead of the 20 percent originally offered, a sizable jump in equity that reflects how much the sharks valued having Greiner's retail muscle behind a product built for mass-market accessibility.
Some Shark Tank coverage has noted friction in how the original on-air terms with Greiner ultimately played out for the company, though the specifics of any renegotiation were not independently confirmed in this research. What is clear is that the product went on to find real commercial success regardless of exactly how the original terms settled.
From Independent Brand to Thrasio Portfolio
As of an August 2022 update from Shark Tank tracking sites, the company was reportedly generating around 1 million dollars in annual revenue, a solid, sustained run roughly seven years after the original episode aired. The following month, per the same tracker, the business was sold to Thrasio.
Thrasio's model is to acquire established, cash-flowing Amazon brands and fold them into a larger portfolio with shared logistics and marketing infrastructure, rather than run each brand as a standalone founder-led company. That kind of acquisition is generally a sign a product proved durable enough to be worth buying, even if it also means the original founder is no longer running day-to-day operations.
The product line has also grown beyond the original bib. Coverage of the brand describes an expansion into beard oils, washes, and other grooming accessories, the kind of adjacent category expansion that a company under new ownership often pursues to grow revenue per customer rather than relying on a single hero product.
Beard King net worth in 2026
There is no independently confirmed net worth figure for Beard King in 2026. The most recent sourced figure available is the roughly 1 million dollar annual revenue estimate from August 2022, just before the Thrasio acquisition, and the acquisition price itself was never publicly disclosed.
Because the brand is now owned by a private equity portfolio company rather than operating as an independent business with its own public financials, there is no clean way to estimate a current net worth. Any specific number attached to this brand for 2026 would be speculation rather than a sourced figure.
Where Things Stand Now
Beard King pitched in Season 7, asked for 100,000 dollars for 20 percent, and closed with Lori Greiner at 45 percent. The brand grew into a genuine grooming category player, reportedly hit around 1 million dollars in annual revenue, and was acquired by Thrasio in September 2022.
If you are looking to buy the shaving bib today, it is still available, primarily through Amazon and in grooming product roundups, just under different corporate ownership than the one that walked into the Tank back in Season 7.
Where to buy Beard King
Still selling as of January 15, 2026. Check today's price and availability.
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See the full Beard King deal breakdown and term sheet →
