Product Update
Is Aura Bora Still in Business? (2026 Update)
Is Aura Bora from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Aura Bora today.
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Aura Bora is one of the clearest growth stories to come out of recent Shark Tank seasons, and the numbers back it up without much need for spin. Paul and Maddie Voge started the herbal sparkling water company in January 2020 and by the time they walked onto the Season 12 set, they had already muscled their way into nearly every state in the country except Delaware.
The Short Answer
Yes, Aura Bora is still in business and growing. The company's website is fully live, running an active e-commerce store, wholesale program, blog, and mixology section, with 12-can packs selling for 33 dollars and free shipping over 40 dollars. Its flavors, like Cactus Rose and Lavender Cucumber, are stocked both direct-to-consumer and through Amazon.
This is not a company clinging to relevance years after its television moment. It is one that appears to have used the exposure as a genuine launchpad.
The Shark Tank Pitch
Paul and Maddie Voge pitched Aura Bora in Season 12, Episode 11, presenting their line of non-GMO, sugar-free sparkling water built around unusual fruit and herb flavor combinations. At the time of the pitch, the product was already sold in roughly 500 retail locations across every state but Delaware, a wide footprint for a company not even two years old. They asked for 150,000 dollars for 5 percent equity.
Kevin O'Leary proposed a royalty-based structure, and Robert Herjavec countered with a more traditional equity offer.
The Deal That Got Done
The Voges accepted Robert Herjavec's offer of 200,000 dollars for 15 percent equity, passing on O'Leary's royalty structure in favor of a straightforward equity partnership. The payoff was almost immediate. The day after the episode aired, Aura Bora had already surpassed its entire prior year's total sales volume in a single day, the kind of Shark Tank bump every founder hopes for but few actually get at that scale.
Herjavec's retail and consumer brand background made him a sensible fit for a beverage company trying to scale distribution fast.
The Growth Since the Show
By June 2024, Aura Bora had expanded into more than 2,500 retail locations, including national chains like 7-Eleven, Sprouts Farmers Market, and Fresh Thyme, a jump of roughly five times its pre-show footprint of about 500 locations. The company built out three bottling facilities to keep up with that growth and now runs with a team of thirteen employees.
On the funding side, Aura Bora has raised 10 million dollars in total capital and reached a valuation of 30 million dollars, a meaningful step up from the roughly 1.33 million dollar valuation implied by Herjavec's Shark Tank check. Maddie Voge also transitioned from a side hustle schedule to working on the company full time in 2022, a milestone that usually only happens once a founder is confident the growth is real and durable.
What stands out about Aura Bora's climb is how much of it happened in channels that reward genuine repeat purchases rather than novelty interest. Chains like 7-Eleven and Sprouts Farmers Market do not keep restocking a sparkling water line because it had a good television moment three or four years earlier, they keep it on the shelf because customers keep buying it. Going from about 500 locations at the time of the pitch to more than 2,500 by mid-2024 is the kind of multi-year, steady expansion that separates a durable beverage brand from a flash-in-the-pan Shark Tank product.
Aura Bora net worth in 2026
As of the most recently reported figures from June 2024, Aura Bora carries a valuation of 30 million dollars, built on 10 million dollars in total funding raised, more than 2,500 retail locations, and three operating bottling facilities. Those figures come from company and press reporting rather than a formal audited valuation, so they should be read as directional rather than exact, but they reflect a business that has scaled substantially since its 1.33 million dollar Shark Tank valuation in Season 12.
Where Things Stand Now
Aura Bora pitched in Season 12 already sold in nearly every state, closed a 200,000 dollar deal with Robert Herjavec for 15 percent equity, and broke its own annual sales record in a single day right after the episode aired. Since then it has grown to more than 2,500 retail locations, three bottling facilities, and a reported 30 million dollar valuation.
If you found this page wondering whether Aura Bora made it, the answer is not just yes, it is one of the stronger post-show growth stories in the Shark Tank catalog.
Where to buy Aura Bora
Still selling as of January 12, 2026. Check today's price and availability.
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See the full Aura Bora deal breakdown and term sheet →
