Category Guide

The Best Shark Tank Liquor & Alcohol Products (2026)

Every liquor & alcohol product that pitched Shark Tank, the ones that landed deals, the ones still selling, and where to buy them.

Shark Tank IndexUpdated August 5, 20256 min read

Booze is a brutal business to break into. Distribution is locked up by giants, regulations vary state by state, and shelf space is a knife fight. So when a drink or a drinking gadget walks into the Tank, the sharks tend to get cautious fast. That caution shows up in the numbers. Across 11 liquor and alcohol pitches, only 6 walked away with a deal. That is a 55 percent strike rate, which sounds decent until you stack it against the 61 percent average across every category on the show. This corner of Shark Tank punches a little below its weight, and the category ranks 16th overall.

If you are shopping the alcohol products that came through the Tank, the short version is this. Most of what got funded has quietly disappeared, but a couple of the gadgets are still on shelves and worth a look. Here is how the money moved and what survived.

The deals were bigger than you'd guess

Here is the thing that surprised me. For a category with a middling close rate, the average alcohol deal was 604,000 dollars. That is not pocket change. The sharks were not throwing small checks at these pitches. When they liked something, they backed it seriously.

The headliner is Fizzics, the beer-pouring system that promised draft-quality foam from any can or bottle. It pulled in a 2,000,000 dollar deal for 16.7 percent equity back in season 8. That is the biggest investment in the category by a wide margin, and the size of it tells you how much the sharks believed in the gadget angle. A drink brand has to fight for distribution. A device you sell on Amazon does not. That distinction matters more than people realize when they watch these pitches.

Mark Cuban was the most active shark here, closing 3 of the 6 deals. That tracks with how he operates. He likes products with a clear consumer hook and a path to selling direct, and a beer gadget fits that better than yet another vodka brand begging for a liquor-store slot.

What actually survived

This is the part that matters if you are deciding what to buy. Out of everything funded in this category, only 2 products are still selling today. That is a sobering ratio, and it is the single most useful fact in the whole dataset. A deal on TV is a moment. Staying on the market for years is the real test, and most of these did not pass it.

The two survivors are Fly With Wine and Taverns. Fly With Wine makes padded, insulated travel bags built to get wine bottles through checked luggage without shattering. It is a practical, single-job product, and that focus is probably why it stuck around. People who travel and care about bringing back bottles have a real problem, and this solves it. Taverns is the other one still standing. If you are going to spend money on something from this category, these two are where I would start, simply because longevity tells you the company kept its supply chain, its quality, and its customers intact long after the cameras left.

Notice what is not on the survivor list. Fizzics, the 2,000,000 dollar marquee deal, is not among the products still selling. The biggest investment in the category did not translate into staying power, which is a good reminder that the deal amount tells you what the sharks believed on one night, not how the product held up. Big check, big claim, and then the market did what the market does.

How to read this category before you buy

When you are browsing alcohol products tied to Shark Tank, treat the deal itself as the weakest signal. A 2,000,000 dollar handshake did not keep Fizzics on the shelf. Meanwhile two smaller, more focused products are still doing business. Funding got these companies attention and capital, but it did not guarantee the thing you actually care about, which is whether you can buy a quality version of the product right now and trust it to work.

Lean toward the survivors. Fly With Wine and Taverns earned their spot by lasting, and in a category where roughly four out of six funded products vanished, lasting is the rare and valuable thing. The accessories and tools, the bags and the pouring gear, tend to outlive the beverage brands because they sidestep the distribution war that sinks so many drink startups.

One last bit of context. The average deal in this category was 604,000 dollars and the sharks only said yes 55 percent of the time, below the show-wide 61 percent. That combination, fewer yeses but bigger checks when they came, tells you the sharks knew alcohol is hard and only committed when they saw something special. As a shopper, you can borrow that same discipline. Be picky. Reach for the products that proved they could go the distance, and let the flashy one-night deals stay in the past where they belong.

Liquor & Alcohol products you can still buy

These liquor & alcohol pitches turned their Shark Tank moment into a lasting business, and you can still order them:

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1. Beer Blizzard

device that attaches to the domed underside of canned beverages · Season 7 · $100K deal with Mark Cuban

Check price on Amazon