Animated Lure
DealRechargeable robotic lure
Best known from its Shark Tank appearance, Animated Lure is a rechargeable robotic lure in Season 12, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $325K
- Asked for
- 10%
- Offered equity
- $3.3M
- Sought valuation
- $325K
- Deal amount
- 10%
- Deal equity
- $3.3M
- Deal valuation
Sobhan Kanaee and Kanz Kayfan walked into the Tank in Season 12, Episode 3 in the episode that aired October 30, 2020. Animated Lure, the rechargeable robotic lure, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $325,000 for a 10% stake, which valued the company at $3.3M.
Kevin O'Leary made the deal at $325,000 for 10% equity. The deal valued the company at $3.3M. The structure included a royalty component.
Animated Lure was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Animated Lure?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Animated Lure get a deal on Shark Tank?
Yes. Animated Lure closed a deal for $325,000 in exchange for 10% equity, with Kevin O'Leary.
Which shark invested in Animated Lure?
Kevin O'Leary invested in Animated Lure ($325,000 total as aired).
What season of Shark Tank was Animated Lure on?
Animated Lure appeared in Season 12, Episode 3, which aired October 30, 2020.
How much was Animated Lure asking for on Shark Tank?
The founders asked for $325,000 for 10% of the company, a $3.3M valuation.
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