Rig Strips
DealLightweight, portable vibrating mat designed to calm crying babies
Best known from its Shark Tank appearance, Rig Strips is a lightweight, portable vibrating mat designed to calm crying babies in Season 16, and convinced Todd Graves to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 7.5%
- Offered equity
- $4M
- Sought valuation
- $300K
- Deal amount
- 15%
- Deal equity
- $2M
- Deal valuation
Zhach Pham and Steven Graf walked into the Tank in Season 16, Episode 2 in the episode that aired October 25, 2024. Rig Strips, the lightweight, portable vibrating mat designed to calm crying babies, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $300,000 for a 7.5% stake, which valued the company at $4M.
Todd Graves made the deal at $300,000 for 15% equity. That priced the company at $2M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Rig Strips was one of 64 businesses to pitch in Season 16, where 45 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
The full story
Everything to know about Rig Strips
RigStrips makes magnetic and adhesive holders that stick to the outside of a vehicle to carry and protect outdoor gear like skis, snowboards, and fishing rods. Founders Zhach Pham and Steven Graf, based in the Denver area, started with products such as SnoStrip and SunStrip and grew the line into a broader system of vehicle-mounted accessories for camping, tailgating, and adventure trips. The idea is simple: turn your car's exterior into a flexible, padded gear rack.
Pham and Graf came to Season 16 asking for 300,000 dollars for 7.5 percent, valuing the company at around 4 million. Guest shark Todd Graves, the founder and CEO of Raising Cane's, pushed back on that valuation during the negotiation and ended up taking double the original equity, closing the deal at 300,000 dollars for 15 percent. The founders accepted, gaining a high-profile operator as a partner.
RigStrips stood out because it solved a real headache for outdoor enthusiasts without requiring a bulky permanent roof rack. The magnetic and adhesive strips are lightweight, portable, and protect both the gear and the vehicle's paint. Landing Todd Graves, a brand-builder known for an obsessive operations focus, gave the company a partner with the kind of scaling and marketing experience that a hardware startup in a niche category can use.
Where Rig Strips is now
After the episode aired, RigStrips saw a surge in demand, with strong sales on Amazon where its products ranked among bestsellers in vehicle ski and gear-rack categories. The company reported lifetime sales in the multi-million-dollar range built up since its 2020 start, and the show gave it a wider audience beyond its original outdoor-enthusiast core. The Graves deal added credibility as the brand pushed into new products.
As of 2026 RigStrips is still operating and selling through its own website. The lineup has expanded well beyond the original strips to include items like trunk protectors, ground mats, seat pads, a vehicle-mounted table, magnetic storage, and koozies, positioning the brand as a full system of adventure-ready vehicle gear. The company continues to run promotions and lean on its outdoor and tailgating audience to drive sales.
Where to buy Rig Strips
RigStrips sells directly at rigstrips.com and also lists products on Amazon, where the magnetic gear strips have been category bestsellers. You can buy individual strips or bundles built around seasons and activities like winter, summer, and tailgating, along with add-on accessories. If you carry skis, rods, or other long gear and do not want a permanent roof rack, the system is a practical, lower-commitment option that also protects your vehicle's paint.
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Frequently asked questions
Where can I buy Rig Strips?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Rig Strips get a deal on Shark Tank?
Yes. Rig Strips closed a deal for $300,000 in exchange for 15% equity, with Todd Graves.
Which shark invested in Rig Strips?
Todd Graves invested in Rig Strips ($300,000 total as aired).
What season of Shark Tank was Rig Strips on?
Rig Strips appeared in Season 16, Episode 2, which aired October 25, 2024.
How much was Rig Strips asking for on Shark Tank?
The founders asked for $300,000 for 7.5% of the company, a $4M valuation.
What is RigStrips and what does it do?
RigStrips makes magnetic and adhesive strips and accessories that attach to a vehicle's exterior to carry and protect outdoor gear such as skis, snowboards, and fishing rods. The line has grown into a broader system of vehicle-mounted adventure gear.
Which shark invested in RigStrips?
Guest shark Todd Graves, founder of Raising Cane's, invested on Season 16. He negotiated up from the founders' original offer, closing the deal at 300,000 dollars for 15 percent equity.
Where can I buy RigStrips?
From the official site, rigstrips.com, and on Amazon, where its magnetic gear strips have ranked as bestsellers in vehicle gear-rack categories. Single items and seasonal bundles are available.
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