Kooler
Dealinsulated water cooler with containers
Kooler is a insulated water cooler with containers that got its big break on Shark Tank in Season 8, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 15%
- Offered equity
- $333K
- Sought valuation
- $50K
- Deal amount
- 33.3%
- Deal equity
- $150K
- Deal valuation
The team stepped onto the carpet in Season 8, Episode 15 in the episode that aired February 3, 2017. Kooler, the insulated water cooler with containers, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $50,000 for 15% of the company, an implied valuation of $333K.
Daymond John made the deal at $50,000 for 33.3% equity. That priced the company at $150K, a haircut from the $333K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 8 saw 96 pitches, and 59 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Is Kooler still in business?
Read our 2026 update on where the company is now.
Sold on Kooler?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Kooler?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Kooler get a deal on Shark Tank?
Yes. Kooler closed a deal for $50,000 in exchange for 33.3% equity, with Daymond John.
Which shark invested in Kooler?
Daymond John invested in Kooler ($50,000 total as aired).
What season of Shark Tank was Kooler on?
Kooler appeared in Season 8, Episode 15, which aired February 3, 2017.
How much was Kooler asking for on Shark Tank?
The founders asked for $50,000 for 15% of the company, a $333K valuation.
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