Hicc Away
DealHiccup treatment straw
Hicc Away, the hiccup treatment straw, landed on the national radar after pitching the sharks in Season 13, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
- $250K
- Deal amount
- 20%
- Deal equity
- $1.3M
- Deal valuation
Ali Seifi, Amanda Azarpour, and Victor Feldberg faced the sharks in Season 13, Episode 12 in the episode that aired January 21, 2022. Hicc Away, the hiccup treatment straw, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
They came in asking $250,000 in exchange for 10% equity, putting a $2.5M valuation on the business.
Mark Cuban made the deal at $250,000 for 20% equity. That priced the company at $1.3M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 13, 64 of 96 pitches ended in a handshake. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Hicc Away?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Hicc Away get a deal on Shark Tank?
Yes. Hicc Away closed a deal for $250,000 in exchange for 20% equity, with Mark Cuban.
Which shark invested in Hicc Away?
Mark Cuban invested in Hicc Away ($250,000 total as aired).
What season of Shark Tank was Hicc Away on?
Hicc Away appeared in Season 13, Episode 12, which aired January 21, 2022.
How much was Hicc Away asking for on Shark Tank?
The founders asked for $250,000 for 10% of the company, a $2.5M valuation.
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