DNA Simple
Dealsaliva donor service for science research
DNA Simple is a saliva donor service for science research that got its big break on Shark Tank in Season 9, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 12.5%
- Offered equity
- $800K
- Sought valuation
- $200K
- Deal amount
- 15%
- Deal equity
- $1.3M
- Deal valuation
The team stepped onto the carpet in Season 9, Episode 10 in the episode that aired November 12, 2017. DNA Simple, the saliva donor service for science research, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 12.5% of the company, an implied valuation of $800K.
Mark Cuban made the deal at $200,000 for 15% equity. The deal valued the company at $1.3M.
Season 9 saw 96 pitches, and 65 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy DNA Simple?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did DNA Simple get a deal on Shark Tank?
Yes. DNA Simple closed a deal for $200,000 in exchange for 15% equity, with Mark Cuban.
Which shark invested in DNA Simple?
Mark Cuban invested in DNA Simple ($200,000 total as aired).
What season of Shark Tank was DNA Simple on?
DNA Simple appeared in Season 9, Episode 10, which aired November 12, 2017.
How much was DNA Simple asking for on Shark Tank?
The founders asked for $100,000 for 12.5% of the company, a $800K valuation.
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