Wondercide
Dealnatural and organic pesticide
Best known from its Shark Tank appearance, Wondercide is a natural and organic pesticide in Season 7, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 3%
- Deal equity
- $16.7M
- Deal valuation
The founders walked into the Tank in Season 7, Episode 22 in the episode that aired March 18, 2016. Wondercide, the natural and organic pesticide, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 5% stake, which valued the company at $10M.
Lori Greiner made the deal at $500,000 for 3% equity. The deal valued the company at $16.7M. The structure included a royalty component.
Wondercide was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
The full story
Everything to know about Wondercide
Wondercide makes plant-powered pest control products for pets, people, and homes, using essential oils such as cedarwood instead of harsh synthetic pesticides to repel and kill fleas, ticks, and other bugs. The brand was founded by Stephanie Boone, who started developing natural solutions after her dog became seriously ill, which she connected to conventional chemical flea treatments. That personal scare pushed her to build safer alternatives that families could spray around children and animals.
On Shark Tank Season 7, Wondercide asked for $500,000 for 5 percent of the company, presenting a fast-growing natural pest-control brand. Lori Greiner made an offer and the two reached a verbal agreement on air for $500,000 in exchange for 3 percent plus a small per-unit payment until the investment was repaid. The mission-driven story and healthy sales made for an upbeat negotiation in the room.
Wondercide stood out by tapping into the growing demand for non-toxic products from pet owners wary of chemical treatments. Boone's founder story gave the brand authenticity, and its real revenue proved the natural niche could be a serious business rather than a small specialty play. That mix of purpose and proof is what made the pitch land.
Where Wondercide is now
After the episode, Boone decided not to move forward with Lori Greiner's offer, later explaining that on reflection she wanted to keep control of how the business was run. Even without the deal, the brand kept its strong growth, expanding distribution into hundreds of pet stores and major chains as demand for natural pest control continued to climb.
As of 2026 Wondercide is still operating as an active natural pest-control company. In recent years the brand brought in new leadership as Boone stepped back from the CEO role into a mentoring and investor position, and the company relocated its headquarters within Texas to support continued growth while expanding its retail reach.
Where to buy Wondercide
Wondercide is widely available, with its full range of flea and tick sprays, yard treatments, and indoor pest products sold on Amazon, through major pet retailers such as PetSmart, and on the brand's own website. You get plant-based formulas built around essential oils rather than synthetic pesticides. For pet owners who want to avoid harsh chemicals around their animals and kids, it is a popular and well-reviewed option, though results can vary by pest and setting.
Is Wondercide still in business?
Read our 2026 update on where the company is now.
Sold on Wondercide?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Wondercide?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Wondercide get a deal on Shark Tank?
Yes. Wondercide closed a deal for $500,000 in exchange for 3% equity, with Lori Greiner.
Which shark invested in Wondercide?
Lori Greiner invested in Wondercide ($500,000 total as aired).
What season of Shark Tank was Wondercide on?
Wondercide appeared in Season 7, Episode 22, which aired March 18, 2016.
How much was Wondercide asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
Did Wondercide take the Shark Tank deal?
No. Stephanie Boone reached a verbal agreement with Lori Greiner on air but later declined the deal, deciding she wanted to retain control of the company. Wondercide continued to grow without a shark.
What does Wondercide make?
Wondercide makes natural pest control products for pets, people, and homes, using essential oils like cedarwood instead of synthetic pesticides to repel and kill fleas, ticks, and other insects.
Where can I buy Wondercide?
Wondercide is sold on Amazon, on its own website, and through pet retailers including PetSmart. The lineup covers pet sprays, indoor products, and yard treatments.
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