Sliceof Sauce
DealDehydrated and sliced condiments
Sliceof Sauce, the dehydrated and sliced condiments, landed on the national radar after pitching the sharks in Season 12, and convinced Alex Rodriguez to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 15%
- Deal equity
- $1.3M
- Deal valuation
Cody Williams and Emily Williams faced the sharks in Season 12, Episode 10 in the episode that aired January 15, 2021. Sliceof Sauce, the dehydrated and sliced condiments, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $200,000 in exchange for 10% equity, putting a $2M valuation on the business.
Alex Rodriguez made the deal at $200,000 for 15% equity. That priced the company at $1.3M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Sliceof Sauce?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Sliceof Sauce get a deal on Shark Tank?
Yes. Sliceof Sauce closed a deal for $200,000 in exchange for 15% equity, with Alex Rodriguez.
Which shark invested in Sliceof Sauce?
Alex Rodriguez invested in Sliceof Sauce ($200,000 total as aired).
What season of Shark Tank was Sliceof Sauce on?
Sliceof Sauce appeared in Season 12, Episode 10, which aired January 15, 2021.
How much was Sliceof Sauce asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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