Rethink

Rethink

Deal

content-filtering software that delays sending potentially cyberbullying

Season 8 · Ep 1Tech & SoftwareAired September 23, 2016

Rethink is a content-filtering software that delays sending potentially cyberbullying that got its big break on Shark Tank in Season 8, and convinced Mark Cuban and Lori Greiner to invest.

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From the show

The Shark Tank pitch

$100K
Asked for
20%
Offered equity
$500K
Sought valuation
$100K
Deal amount
20%
Deal equity
$500K
Deal valuation

The team stepped onto the carpet in Season 8, Episode 1 in the episode that aired September 23, 2016. Rethink, the content-filtering software that delays sending potentially cyberbullying, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.

The ask was $100,000 for 20% of the company, an implied valuation of $500K.

Mark Cuban and Lori Greiner teamed up at $100,000 for 20% equity. The deal valued the company at $500K.

Season 8 saw 96 pitches, and 59 of them closed a deal on air. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.

Is Rethink still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Rethink?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Rethink get a deal on Shark Tank?

Yes. Rethink closed a deal for $100,000 in exchange for 20% equity, with Mark Cuban and Lori Greiner.

Which shark invested in Rethink?

Mark Cuban and Lori Greiner invested in Rethink ($100,000 total as aired).

What season of Shark Tank was Rethink on?

Rethink appeared in Season 8, Episode 1, which aired September 23, 2016.

How much was Rethink asking for on Shark Tank?

The founders asked for $100,000 for 20% of the company, a $500K valuation.

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