Product Update
Is Wild Squirrel Nut Butter Still in Business? (2026 Update)
Is Wild Squirrel Nut Butter from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Wild Squirrel Nut Butter today.
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Wild Squirrel Nut Butter has a stranger post-show story than most Shark Tank food pitches, because the on-air handshake Erika Welsh and Keeley Tillotson made with Barbara Corcoran in Season 3 never actually closed. What happened instead is a rebrand, a Kickstarter, and years of growth under a completely different company name, which is why searching for Wild Squirrel today mostly turns up dead ends.
The Short Answer
No, Wild Squirrel Nut Butter is not still in business under that name. The domain wildsquirrel.com is currently listed for sale through GoDaddy's parked-domain marketplace, and Wayback Machine records show the site had already been reduced to a domain-parking redirect page by mid-2025, with no real content captured since well before that.
The brand itself did not simply die, though. It changed names.
The Shark Tank Pitch
Wild Squirrel pitched in Season 3, Episode 14, out of Portland, Oregon, in the specialty food category. The founders asked for 50,000 dollars for 10 percent of the company, positioning their flavored peanut and nut butters as a premium alternative to the mainstream jars on grocery shelves.
The Deal That Never Closed
Barbara Corcoran offered 50,000 dollars for 40 percent on air, and the founders accepted in the moment, the equity number pre-loaded into this site's own fact sheet for the pitch. But according to Shark Tank tracking sites that followed up on the company afterward, the deal fell apart during due diligence and never actually funded. Rather than wait on an investor, Welsh and Tillotson ran a Kickstarter campaign that raised more than 10,000 dollars and used it to keep production moving without giving up equity at all.
That is a meaningful detail for anyone judging the pitch by the handshake alone. The TV deal is not always the real deal, and Wild Squirrel is one of the clearer examples of a company that walked away from its own on-air agreement and did fine anyway, at least for a while.
Wild Squirrel Nut Butter net worth in 2026
There is no credible net worth figure for a company operating under the Wild Squirrel Nut Butter name today because that name is not attached to an active business. What exists instead is a valuation estimate for the rebranded company, Wild Friends Foods, which tracking sites have pegged in the 10 to 12 million dollar range based on retail growth at chains like Whole Foods and Costco. That figure is unverified and comes from a third-party growth model rather than company disclosure, so treat it as a rough estimate rather than fact.
As of this writing, the Wild Friends Foods domain itself is not resolving to an active storefront either. It now forwards to a bare placeholder page at a different domain, last modified in October 2025, that displays only the word Redirection with no product content. Whether that reflects a further rebrand, an acquisition, or a wind-down is not something this research could confirm, so the honest position is that the successor brand's current status is also unclear.
The Rebrand Nobody Searching for Wild Squirrel Finds
Here is the part that trips up most people researching this company. After the deal collapsed, the founders discovered a naming conflict and rebranded as Wild Friends Foods. Under that name, the company built real retail distribution, landing on shelves at Whole Foods and Costco with 16-ounce jars running 10 to 13 dollars retail, and reportedly grew into a multi-million dollar operation. None of that growth happened under the Wild Squirrel name that aired on Shark Tank, which is exactly why the original brand's web presence looks abandoned today.
So the honest verdict has two layers. As Wild Squirrel Nut Butter, the company is definitively gone, its domain sitting in a GoDaddy for-sale listing. As Wild Friends Foods, the successor brand built years of real retail success, though its current 2026 status could not be confirmed here given the dead redirect chain its own domain now points to.
Where Things Stand Now
Wild Squirrel Nut Butter pitched in Season 3 out of Portland, asked for 50,000 dollars for 10 percent, and had an on-air deal with Barbara Corcoran at 50,000 dollars for 40 percent that never actually closed. The founders funded growth through Kickstarter instead and rebranded as Wild Friends Foods.
If you came here looking for jars labeled Wild Squirrel, they are gone, the domain is for sale, and the brand that replaced it has its own uncertain footprint online as of 2026. That is a more complicated answer than a simple yes or no, but it is the accurate one.
Where to buy Wild Squirrel Nut Butter
Still selling as of July 12, 2026. Check today's price and availability.
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See the full Wild Squirrel Nut Butter deal breakdown and term sheet →
