Product Update

Is Veggie Mama Garden Pops Still in Business? (2026 Update)

Is Veggie Mama Garden Pops from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Veggie Mama Garden Pops today.

Shark Tank IndexUpdated July 9, 20266 min read

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Theresa and Robert Fraijo built Veggie Mama Garden Pops in Laguna Niguel, California to solve a problem most parents recognize: getting kids to eat vegetables. Their answer was frozen pops blending vegetables, fruit, and natural agave nectar. Two sharks bought in together on the pitch. That was not enough to keep the company alive past 2018.

The Short Answer

No, Veggie Mama Garden Pops is not still in business. The company closed in December 2018, its social media accounts went inactive around the same time, and there is no working website or retail listing for the product today.

This is another case where the deal genuinely closed, distribution genuinely grew, and the business still could not sustain itself long term, a common pattern for small food brands trying to compete for grocery shelf space.

The Shark Tank Pitch

The Fraijos pitched out of Upland, California in Season 5, Episode 5, in the Food and Drink category, asking for 75,000 dollars for 15 percent equity, valuing the frozen pop company at 500,000 dollars. Before the pitch, the business had generated roughly 30,000 dollars in sales.

The pitch leaned on a relatable parenting problem and a genuinely healthier snack alternative, frozen pops made from real vegetables and fruit rather than sugar syrup, sweetened only with natural agave nectar.

The Deal That Got Done

Mark Cuban and Barbara Corcoran teamed up on the deal, offering 75,000 dollars for 20 percent equity together, a lower valuation than the Fraijos' original ask but still the full amount of capital they wanted. Two sharks backing one small food brand together is a meaningful vote of confidence.

Following the investment, distribution expanded into Whole Foods and Sprouts Farmers Market locations, plus online ordering, real national retail traction for a small frozen food startup.

Veggie Mama Garden Pops net worth in 2026

There is no current net worth to report because the company stopped operating in December 2018. Shark Tank tracking sources do not list an ongoing valuation for a business that has been closed for years, and any figure claiming otherwise would not be grounded in fact.

The more useful number here is the timeline: distribution into two respected natural grocery chains, then a shutdown roughly three years after the deal closed, which suggests the retail wins were not enough to offset the operating costs of a small frozen food company competing against much larger snack brands.

What Happened After Retail Growth

Landing shelf space at Whole Foods and Sprouts is a real accomplishment for a Shark Tank food company, and for a while it looked like Veggie Mama Garden Pops had cleared the hardest hurdle a small food brand faces. Frozen food distribution is expensive, though, with cold-chain logistics and slotting costs that can outpace a small company's revenue even with growing retail placement.

By December 2018 the business had closed. Theresa Fraijo has since moved into public sector work, now serving as an accounts payable manager for the State of Colorado, a clean break from the food startup world entirely.

Where Things Stand Now

Veggie Mama Garden Pops pitched in Season 5 asking for 75,000 dollars for 15 percent, and Mark Cuban and Barbara Corcoran closed the deal together at the same amount for 20 percent equity. Distribution expanded into Whole Foods and Sprouts Farmers Market before the company closed in December 2018.

If you remember these pops from the pitch and were hoping to track some down, they are not available anywhere today. The brand has been inactive for years, and the founders have moved on to unrelated careers.

The roughly three-year gap between the retail wins and the shutdown is the part of this story worth remembering. Getting into Whole Foods is genuinely hard for a small food brand, and this company did it. It just was not enough on its own to keep a frozen product line profitable against the cold-chain and slotting costs that come with competing in that aisle, a pattern that echoes what happened to Reely Hooked Fish Co, another small perishable food brand from this same batch of Shark Tank companies.

Veggie Mama Garden Pops

Where to buy Veggie Mama Garden Pops

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See the full Veggie Mama Garden Pops deal breakdown and term sheet →

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