Product Update
Is Tower Paddle Boards Still in Business? (2026 Update)
Is Tower Paddle Boards from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Tower Paddle Boards today.
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Stephan Aarstol had already built one direct-to-consumer business selling premium poker chips online before he brought Tower Paddle Boards into the Tank, undercutting traditional paddle board retail prices by roughly half. Mark Cuban has since called it one of his best investments on the entire show, and more than a decade later the company is still standing, and still selling boards direct from its own site.
The Short Answer
Yes, Tower Paddle Boards is still in business and still operating as a direct-to-consumer company, exactly the model it pitched on the show. The current site sells across three tiers, an S-Class Starter Series starting around 349 dollars, a Premium Series from 449 dollars, and an X-Class Elite Series from 649 dollars, along with paddles, fins, leashes, board bags, apparel, and a Board Finder Quiz to help first-time buyers pick the right board.
The company has also expanded its lifestyle footprint well beyond paddle boards, adding skateboards and electric bikes to the catalog, a sign it has positioned itself as a broader beach and outdoor lifestyle brand rather than staying a single-product company for over a decade.
The Shark Tank Pitch
Aarstol pitched Tower Paddle Boards in Season 3, Episode 9, out of San Diego, California, describing a direct-to-consumer paddle board business built to cut out the traditional retail markup that made stand-up paddle boards expensive for most buyers.
He asked for 150,000 dollars in exchange for 10 percent equity, leaning on an SEO-driven online sales strategy he had already proven worked in a previous business selling poker chips before pivoting into paddle boards in 2010.
The Deal That Got Done
Mark Cuban made the deal, putting up the full 150,000 dollars Aarstol asked for but taking 30 percent equity, triple the 10 percent originally on the table, along with a right of first refusal on any future projects Aarstol pursued.
That right of first refusal clause turned out to matter well beyond paddle boards. Cuban has publicly praised the investment repeatedly, at one point comparing Tower to the Dell of stand up paddle boarding for its lean, direct-to-consumer approach to a category that had previously relied on expensive retail distribution.
From One Product to a Beach Lifestyle Brand
Aarstol did not stop at paddle boards. The company added sunglasses in 2016, followed over the years by skateboards, apparel, swimwear, and beach tents, a deliberate strategy to turn a single hero product into a full beach lifestyle catalog customers could shop repeatedly rather than buying once and never returning.
Aarstol also became something of a business-book author off the back of the company's success, publicly advocating for a five-hour workday model he implemented at Tower itself, arguing that a focused, shorter workday produced better output than a traditional eight-hour grind. That kind of public thought-leadership presence, years after the original pitch, is not something a struggling or shuttered company typically maintains.
Tower Paddle Boards net worth in 2026
Shark Tank tracking coverage reported Tower Paddle Boards reaching approximately 7 million dollars in annual revenue as of a July 2021 update, with the company's own marketing citing over 100,000 customers served since its 2010 founding. Those figures come from tracker reporting and the company's own public claims rather than an audited disclosure, so they should be read as credible estimates rather than confirmed numbers.
No more recent net worth or revenue figure specific to 2025 or 2026 was found in the sources checked for this article. Aarstol has publicly stated ambitions of scaling the business toward 100 million dollars in sales as a broader beach lifestyle retailer, but that is a stated goal rather than a confirmed current figure, and it should not be mistaken for where the company actually stands today.
Where Things Stand Now
Recap: Tower Paddle Boards pitched in Season 3 out of San Diego, asking for 150,000 dollars at 10 percent, and closed with Mark Cuban at 150,000 dollars for 30 percent plus a right of first refusal on future projects.
In the years since, the company expanded from a single paddle board product line into sunglasses starting in 2016, skateboards, apparel, swimwear, and beach tents, chasing Aarstol's stated goal of becoming a one-stop beach lifestyle retailer rather than staying a single-category company.
The verdict is a clear yes. Tower Paddle Boards is one of the more durable Shark Tank success stories from the show's early seasons, still selling directly to customers, and still leaning on the same SEO-driven, no-middleman playbook Aarstol brought into the pitch back in Season 3.
Where to buy Tower Paddle Boards
Still selling as of July 2, 2026. Check today's price and availability.
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See the full Tower Paddle Boards deal breakdown and term sheet →
