Product Update
Is The Painted Pretzel Still in Business? (2026 Update)
Is The Painted Pretzel from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy The Painted Pretzel today.
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The Painted Pretzel had one of the longer runs on this list before it finally closed, more than a decade from its 2012 pitch to its shutdown in April 2024, and founder Raven Thomas has already moved on to a completely different industry. If you remember this gourmet pretzel brand from Season 3, the update is a closure, not a comeback.
The Short Answer
No, The Painted Pretzel is not in business anymore. The company permanently closed in April 2024, and the product is no longer available for purchase anywhere, official website or otherwise.
Founder Raven Thomas has since moved into a new role as Director of Business Development at Neubloc, a technology company, a clean break from the food business she built for over a decade.
The Shark Tank Pitch
Raven Thomas pitched The Painted Pretzel in Season 3, Episode 6, which aired in 2012, out of Scottsdale, Arizona, presenting a line of gourmet, decoratively coated pretzels in the Food and Drink category.
She asked for 100,000 dollars in exchange for 25 percent of the company, pitching a colorful, giftable spin on a snack food category that had not seen much innovation at the time.
The Deal and the Years That Followed
Mark Cuban made the deal at the founder's exact terms, 100,000 dollars for 25 percent equity, no renegotiation needed. That investment and Cuban's involvement opened doors that a lot of Shark Tank food brands never get near: the pretzels landed placement in Neiman Marcus, Sam's Club, and Amazon, along with distribution through Cuban's own Landmark Theaters chain, an unusual retail channel for a snack food brand that came directly from having the right shark on the cap table.
The business rode that momentum for years. At its peak, around 2023, The Painted Pretzel was generating more than 1 million dollars in annual revenue, more than a decade after its original air date, a genuinely long and successful run by Shark Tank standards, one that outlasted the vast majority of Season 3 pitches.
Why It Closed
The company's downfall was not the product or the retail placement, it was fulfillment. According to reporting on the shutdown, The Painted Pretzel faced persistent customer service problems throughout its run, with recurring complaints about delayed orders, poor communication, and unfulfilled promises to customers. Those issues compounded over time until they outweighed the retail success the brand had built, eroding customer trust faster than the Neiman Marcus and Sam's Club placements could rebuild it.
The company shut down permanently in April 2024, closing out a run that started in 2012 and, at its best, reached major national retailers on the strength of Cuban's backing and Thomas's product itself.
The Painted Pretzel net worth in 2026
There is no current net worth to report for The Painted Pretzel because the company is no longer operating. Its most recent verifiable financial data point is the more than 1 million dollars in annual revenue it was generating around its 2023 peak, shortly before the shutdown. There is no ongoing revenue or valuation to estimate today, since a closed company has no active books to draw a figure from.
Where Things Stand Now
The Painted Pretzel's story is not one of a product that failed to find customers. It reached Neiman Marcus, Sam's Club, and Amazon shelves and pulled in seven figures in annual revenue at its high point. It closed anyway, undone by customer service failures that eroded trust faster than the retail wins could offset it, a reminder that distribution and demand alone do not keep a company open if the fulfillment side falls apart.
If you're searching for this product to buy today, there is nothing to find. The brand closed in April 2024, and Raven Thomas has since moved into technology business development, a different industry entirely from the gourmet pretzels she spent over a decade building from a single Season 3 pitch into a seven-figure national retail brand before it finally came apart.
The twelve-year run itself is worth putting in perspective. Most Shark Tank companies that eventually fail do so within a few years of their episode airing, when the initial publicity bump fades and the underlying business was never quite there to begin with. The Painted Pretzel is a different kind of cautionary tale, a company that built a genuinely durable retail footprint and kept growing for over a decade before an operational weakness, not a demand problem, finally caught up with it.
Where to buy The Painted Pretzel
Still selling as of June 25, 2026. Check today's price and availability.
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See the full The Painted Pretzel deal breakdown and term sheet →
