Product Update
Is Ten Thirty One Productions Still in Business? (2026 Update)
Is Ten Thirty One Productions from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Ten Thirty One Productions today.
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Melissa Carbone built the LA Haunted Hayride into a Halloween institution and landed Mark Cuban's money on Shark Tank, but a fog machine accident years later cost her the company she founded. Ten Thirty One Productions is still running today, just not under her ownership.
This is a different kind of survival story than most on this site. The deal closed, the business grew, and it still ended up changing hands, not because it failed, but because of a single accident that turned into a costly legal fight.
The Short Answer
Yes, Ten Thirty One Productions is still operating in 2026, but as part of a larger company rather than as an independent business. The Los Angeles Haunted Hayride, its flagship event, still runs every Halloween season through Griffith Park.
It sells tickets directly through its event website rather than through Amazon, which makes sense for a live experience business rather than a physical product.
The Shark Tank Pitch
Melissa Carbone pitched Ten Thirty One Productions in Season 5, Episode 6, out of Sherman Oaks, California, asking for two million dollars for ten percent equity. The company's flagship product was the LA Haunted Hayride, an immersive horror experience she built after leaving a career at Clear Channel Communications.
It was a strong, proven live-events business by the time it hit the Tank, already drawing large seasonal crowds, which is part of why it attracted serious shark interest. Carbone's background in media and events gave her a different pitch profile than most Shark Tank founders, someone who already understood ticketing, seasonal demand curves, and marketing at scale before she ever sat down in front of the panel.
The Deal That Got Done
Mark Cuban invested the full two million dollars Carbone asked for, but took twenty percent equity instead of the ten percent on the table. The deal closed, and Cuban's backing helped fuel the Hayride's continued growth through the rest of the 2010s.
That growth continued until 2016, when a patron was severely injured by a falling fog machine during a performance, triggering a lawsuit that dragged on and drained both money and attention from the business.
Ten Thirty One Productions net worth in 2026
There is no independently verified net worth figure for Ten Thirty One Productions as a standalone entity today, because it now operates as part of Thirteenth Floor Entertainment Group, which does not break out its individual event brands financially in public reporting.
What is documented is the scale of Thirteenth Floor Entertainment Group itself, described in industry coverage as the world's largest haunted house company, but attributing a specific dollar figure to the Ten Thirty One brand alone inside that larger company would not be an honest estimate. This one stays qualitative rather than invented.
Where Things Stand Now
The legal costs from the 2016 accident eventually forced Carbone to sell Ten Thirty One Productions to Thirteenth Floor Entertainment Group in 2018. Both Carbone and her colleague Alyson Richards stayed on with the brand after the acquisition, rather than walking away entirely.
The LA Haunted Hayride survived the sale, survived the COVID-19 pandemic, and kept growing its cultural footprint, including a 2024 collaboration called Monáe Manor, a horror attraction sponsored and headlined in partnership with singer and actor Janelle Monáe.
The live entertainment industry is unusually vulnerable to exactly the kind of incident that hit Ten Thirty One in 2016. A single injury at a physical event can trigger years of litigation regardless of how well the underlying business is otherwise performing, and that legal exposure is part of what makes a big acquirer like Thirteenth Floor Entertainment Group an appealing landing spot: scale brings legal and insurance resources an independent founder does not have.
So the honest verdict is a qualified yes. The company Carbone pitched on Shark Tank did not stay independent, but the event it built is still drawing Halloween crowds a decade later under new ownership, which by the standards of this list counts as a real survival story, and Carbone staying involved after the sale suggests this was closer to a strategic exit than a distressed one.
Where to buy Ten Thirty One Productions
Still selling as of June 17, 2026. Check today's price and availability.
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See the full Ten Thirty One Productions deal breakdown and term sheet →
