Product Update
Is Soy-Yer-Dough Still in Business? (2026 Update)
Is Soy-Yer-Dough from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Soy-Yer-Dough today.
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Soy-Yer-Dough was one of the very first products ever pitched on Shark Tank, a gluten-free, wheat-free modeling dough made so kids with celiac disease could play with clay the same way their friends did without any risk of getting sick. Season 1 companies have had the longest runway of any Shark Tank alumni to either build something lasting or quietly disappear, and this one did a bit of both.
If you are asking whether the original product is still on shelves under its original name, the honest answer is complicated: the underlying business kept going for over a decade, but not as Soy-Yer-Dough, and its current status is genuinely unclear.
The Short Answer
The brand is no longer actively selling under the Soy-Yer-Dough name. The product itself outlived the original brand identity, rebranding at some point along the way to Yer Dough, in part because the product never actually contained soy despite the original name suggesting otherwise.
As of 2026, public information on the current operating status is thin. There is no strong evidence of an active, updated retail presence, and multiple Shark Tank tracking sites describe the current picture as unclear rather than confirming ongoing sales.
The Shark Tank Pitch
Founder Sawyer Sparks pitched in Season 1, Episode 7, out of Bloomfield, Indiana, bringing a product born from a personal need: a non-toxic, wheat-free modeling dough safe for children managing celiac disease, a condition that makes standard modeling clay containing wheat gluten a real hazard for kids who put things in their mouths.
The ask was 125,000 dollars for 25 percent of the company, a straightforward valuation for what was, at the time, a niche specialty product aimed at a specific medical need rather than a mass-market toy.
The Deal That Almost Wasn't
On camera, Sparks accepted an offer from a trio of sharks, Robert Herjavec, Daymond John and Kevin O'Leary, for 300,000 dollars in exchange for 51 percent of the company, a majority stake and a much bigger check than originally requested. It made for a strong television moment.
But according to research into the company's later history, the deal never actually closed once the post-show due diligence process began. That is a more common outcome than the show lets on: plenty of handshake deals from the Tank fall apart in the weeks after filming, and Soy-Yer-Dough appears to be one of them.
Sparks kept going anyway. The company reported an immediate bump in sales after the episode aired and continued manufacturing out of Indiana without the sharks' capital, building what sources describe as more than twelve years of continued operation, a loyal customer base among parents managing celiac-safe play, and a mission that stayed intact even without the on-air deal.
The Rebrand and the Acquisition
At some point during that run, the company shed the Soy-Yer-Dough name for Yer Dough, correcting the original misleading branding. Then, on May 13, 2020, Sustainable Projects Group Inc, a publicly traded company trading under the ticker SPGX, announced it had acquired 100 percent of the rights to Yer Dough, including the marketing and distribution rights and the manufacturing equipment.
That acquisition is the last clearly documented milestone in the company's public history. What has happened since 2020 is much harder to pin down. Some recap sources describe website ordering options as limited or inactive in recent years, and social media activity and verified financial disclosures around the brand have been sparse.
Soy-Yer-Dough net worth in 2026
There is no credible net worth figure available for Soy-Yer-Dough or its successor brand Yer Dough as of 2026. The original on-air deal implied a valuation of roughly 588,000 dollars, but that deal never closed, and the 2020 acquisition by Sustainable Projects Group Inc did not come with a publicly disclosed purchase price.
Given the sparse recent activity around the brand, any specific dollar figure attached to this company today would be a guess. The honest answer is that the current financial state of Yer Dough, under its acquirer, is not publicly documented in a way that supports a real estimate.
Where Things Stand Now
Soy-Yer-Dough pitched in Season 1, one of the very first products the show ever featured, asked for 125,000 dollars for 25 percent, and accepted an on-air offer of 300,000 dollars for 51 percent that ultimately fell apart behind the scenes.
The founder kept the business running independently for more than a decade, rebranded to Yer Dough, and sold the company to Sustainable Projects Group Inc in May 2020. What has happened since is genuinely unclear from public records, which is the most honest verdict this page can offer.
Where to buy Soy-Yer-Dough
Still selling as of June 7, 2026. Check today's price and availability.
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See the full Soy-Yer-Dough deal breakdown and term sheet →
