Product Update
Is Snowin Seconds Still in Business? (2026 Update)
Is Snowin Seconds from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Snowin Seconds today.
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As one of the newest pitches in this batch, Snowin Seconds does not have years of post-show history to sort through, but what is on record so far points in a good direction. Jonathan Dusing's instant artificial snow solution walked away from Season 15 with a Barbara Corcoran deal and, by early reporting, a genuine sales bump to show for it.
The Short Answer
Yes, Snowin Seconds is still in business. As one of the more recently aired pitches covered here, it has not had years to prove long-term staying power the way some of Shark Tank's older deals have, but current reporting indicates the company saw a sales increase following its television appearance, driven in part by stronger digital marketing.
The status here is genuinely positive, not just neutral. A product built around a simple, demonstrable trick, instant fake snow, tends to travel well on social platforms, and that appears to be playing out for this one.
The Shark Tank Pitch
Snowin Seconds appeared in Season 15, Episode 8, based out of Minnesota, a fitting home state for a company built around simulating snow on demand. Founder Jonathan Dusing pitched an artificial snow solution designed to create instant winter effects for events, photography, and general novelty use, marketed as bringing a winter wonderland moment to any season.
Dusing asked for 50,000 dollars in exchange for 10 percent of the company.
The Deal That Got Done
Barbara Corcoran made the deal, agreeing to the full 50,000 dollars but taking 33.3 percent equity instead of the 10 percent originally offered, more than tripling her ownership stake in exchange for the investment.
That size of equity jump signals Corcoran saw strong upside in a low-cost, high-novelty product but wanted meaningful ownership to match the risk of a young, single-founder company with a narrow initial product line.
Snowin Seconds net worth in 2026
Reported estimates put Snowin Seconds' current net worth in the range of roughly 242,000 dollars, according to Shark Tank tracking sites that follow typical post-deal growth patterns for companies at this stage. That figure should be read as an estimate rather than an audited number, since Dusing has not published verified financial statements. It is a modest but plausible figure for a young, single-product company still building out its customer base in its first couple of years post-air.
Early Signs for a Young Company
Because Snowin Seconds aired so recently, there is less post-show history to draw on than most of the products covered on this site, and that is worth being upfront about rather than overstating. What is available points to a healthy start: a sales increase tied specifically to improved digital marketing efforts after the episode aired, which suggests the founder is actively working the business rather than coasting on the Shark Tank bump alone.
Barbara Corcoran's specific approach to this kind of deal, backing simple, reliably profitable niche products over big venture-scale swings, fits Snowin Seconds well. A product like instant fake snow does not need to become a billion-dollar company to be a real, sustainable small business, and everything in the current record points toward it heading in that direction.
The product category itself has natural, recurring demand drivers built in: holiday photo shoots, themed parties, seasonal retail displays, and events in warm-climate states where real snow is never an option. That gives Snowin Seconds a customer base that is not purely tied to the winter calendar, which should help smooth out the kind of seasonal revenue swings that hurt many novelty products once the initial post-show excitement fades.
Coming out of a Minnesota home base also gives the founder an interesting built-in credibility angle, a company that actually understands winter conditions selling a product about faking them for people who cannot get the real thing. That regional authenticity is a small but real marketing asset a brand based somewhere without real snow would not have.
Where Things Stand Now
Snowin Seconds pitched in Season 15 out of Minnesota, asking for 50,000 dollars at a 10 percent stake, and closed with Barbara Corcoran at the same investment for 33.3 percent.
Since airing, the company has reported a sales increase tied to stronger digital marketing, with a current net worth estimated around 242,000 dollars. It is still early in this company's life, but every available signal points to Snowin Seconds being an active, growing business heading into the rest of 2026.
Where to buy Snowin Seconds
Still selling as of June 5, 2026. Check today's price and availability.
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See the full Snowin Seconds deal breakdown and term sheet →
